Audience Data Scientist: Activation & Growth

PeopleConnect; Bellevue (WA); On-site; USD 123,000 - 153,000; Full time

Job summary

Classmates is seeking an Audience Data Scientist (Marketing Activation) to identify high-value customer and prospect opportunities and translate them into analytically defined audiences for email and advertising activation.

You will work at the intersection of marketing data science and audience operations, analyzing large behavioral datasets to define audience strategies and build SQL-driven audiences in Salesforce Marketing Cloud.

Qualifications

• Bachelor’s degree in a quantitative discipline emphasizing statistics, modeling, or data analysis, or equivalent practical experience.
• 5+ years in data science, marketing analytics, or related roles.
• Strong SQL skills (Snowflake preferred) and ability to adapt queries for activation environments.
• Strong Python experience for analysis, automation, or modeling.
• Experience with large behavioral datasets (GA4 or similar).
• Ability to own analytical initiatives from problem to activation and communicate results clearly.

Responsibilities

• Identify audience opportunities through data science.
• Translate business goals into testable audience hypotheses and activation-ready data fields.
• Build and activate SQL-driven Data Extensions in Salesforce Marketing Cloud.
• Own QA, validation, and data-flow reliability within Salesforce Marketing Cloud.
• Monitor audience performance across email and advertising channels and iterate.

Skills

Data science

SQL

Python

Experiment design

Communication

Education

Bachelor's degree in quantitative discipline

Tools

Snowflake

GA4

Salesforce Marketing Cloud

dbt

Airflow

Fivetran

Job description

Classmates is seeking an Audience Data Scientist (Marketing Activation) to identify high-value customer and prospect opportunities and translate them into analytically defined audiences for email and advertising activation.

You will work at the intersection of marketing data science and audience operations, analyzing large behavioral datasets to define audience strategies and build SQL-driven audiences in Salesforce Marketing Cloud.