Audience Data & Activation Analyst

Stellantis NV; Auburn (AL); On-site; USD 70,000 - 110,000; Full time

Job summary

Stellantis NV is seeking an Audience Data Analyst to transform customer and audience-level data into actionable insights that inform marketing strategy, targeting, and performance optimization.

This role requires fluency with customer data and a deep understanding of the customer journey, along with communicating findings to stakeholders across teams to drive data-driven decision making.

Qualifications

• Bachelor’s degree required.
• 5+ years of experience in digital paid media with exposure to audience strategy, data-driven planning, and activation.
• Strong understanding of programmatic media, identity solutions, and audience management workflows.
• Deep analytical and problem-solving skills, with the ability to interpret complex datasets and derive meaningful insights.
• Experience working with customer data, audience segmentation, or customer journey analytics.
• Proven ability to collaborate with cross-functional teams, external partners, and stakeholders at multiple levels.
• Strong verbal and written communication skills with the ability to translate technical findings into business relevant insights.

Responsibilities

• Lead audience strategy and targeting across media, CRM, and site.
• Drive audience insights and profile analysis to inform targeting strategies and personalization efforts.
• Own new audience processes, documentation, and communication for audience builds, activation and measurement requirements.
• Manage internal audience roadmap with goals, KPIs, and timing to scale best practices.
• Analyze customer and audience-level data to identify behavioral patterns, funnel progression trends, and conversion outcomes.
• Evaluate segmentation logic and audience strategies, identifying improvement opportunities based on performance.
• Collaborate with stakeholders to align on campaign needs, taxonomy, timelines, and channel-specific delivery requirements.

Skills

Audience strategy

Data analysis

Cross-functional collaboration

Communication skills

Problem solving

Digital paid media

Education

Bachelor's degree

Tools

CDPs

Audience modeling

Marketing measurement platforms

Job description

Stellantis NV is seeking an Audience Data Analyst to transform customer and audience-level data into actionable insights that inform marketing strategy, targeting, and performance optimization.

This role requires fluency with customer data and a deep understanding of the customer journey, along with communicating findings to stakeholders across teams to drive data-driven decision making.