AUDIENCE & CONNECTIONS STRATEGIST

Prime Visibility (Wpromote); United States; Remote; USD 68,000 - 78,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break (Winter)

Flexible schedules

Work from anywhere options

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet Ins

Sponsored life insurance

Short Term Disability insurance

Job summary

Prime Visibility (Wpromote) seeks an Audience & Connections Strategist to uncover insights from consumer behavior, culture, competition, and market trends. You will translate research into compelling stories, map journeys, and contribute to client strategy while collaborating with Creative, Media, and Data & Analytics teams.

If you’re curious about the “why” behind data and can turn insights into clear strategic opportunities, we’d love to meet you.

Qualifications

• 3–5 years of experience in a digital agency or marketing research setting.
• Ability to dig beyond numbers to uncover human behaviors.
• Baseline understanding of core digital marketing channels (paid social, search, CTV, content, UX).
• Familiarity with audience research platforms (MRI/Simmons, Kantar, GWI, Resonate, MediaRadar, Pathmatics).
• Interest in using AI tools to accelerate research synthesis.

Responsibilities

• Research Execution: pull data and synthesize across 4 Cs to surface opportunities and barriers for client brands.
• Deck & Presentation Support: draft preliminary strategic recommendations and client slides.
• Audience & Journey Mapping: assist in building consumer journey maps and identify key touchpoints.
• Trend & Market Monitoring: track digital, cultural, and industry trends for brainstorming and client updates.
• Internal Collaboration: partner with creative, media, and data teams on day-to-day deliverables.
• New Business Support: assist pitch teams with market data and background research.

Skills

Research & synthesis

Presentation skills

Audience journey mapping

Digital marketing literacy

AI-assisted research

Google Slides

Written & verbal communication

Education

Bachelor's degree in Advertising, Marketing, Communications, or related field

Tools

MRI/Simmons

Kantar

GWI

Resonate

MediaRadar

Pathmatics

AI tools

Job description

The Role

Great strategy starts with asking better questions. As an Audience & Connections Strategist on our Strategy & Insights team, you’ll dig into audience behavior, culture, competition, and market trends to uncover the insights that help our enterprise clients make smarter decisions.

You’ll turn research into compelling stories, map consumer journeys, contribute to client strategy, and partner across Creative, Media, and Data & Analytics to bring ideas to life. If you’re naturally curious, love finding the “why” behind the data, and know how to turn an insight into a clear story and strategic opportunity, we’d love to meet you! At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We Offer

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $68,000 – $78,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).

• This position may be performed remotely in most states within the US, with some exclusions
• While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
• This position is not eligible for immigration sponsorship

You Will Be

• Research Execution: Pulling data and synthesizing research across Consumer, Company, Category, and Culture (4 Cs) to surface opportunities and barriers for client brands.
• Deck & Presentation Support: Drafting preliminary strategic recommendations, competitive audits, and client presentation slides under guidance from senior strategists.
• Audience & Journey Mapping: Assisting in building consumer journey maps, identifying key digital touchpoints, high-intent moments, and channel-specific communication tasks.
• Trend & Market Monitoring: Tracking emerging digital, cultural, and industry trends to fuel creative brainstorms and keep the agency team informed.
• Internal Collaboration: Partnering with creative, media, and data & analytics teams on day-to-day deliverables to ensure concepts align with strategic objectives.
• New Business Support: Supporting pitch teams by conducting background research, organizing market data, and contributing ideas in pitch brainstorms.

You Must Have

• 3–5 years of experience, ideally within a digital agency, marketing research firm
• A natural urge to dig past surface-level numbers to uncover the human behaviors underneath
• A baseline understanding of core digital marketing channels (e.g., paid social, search, CTV, content, UX)
• Familiarity with audience research platforms (e.g., MRI/Simmons, Kantar, GWI, Resonate, MediaRadar, Pathmatics), Social
• Listening platforms, and an interest in using AI tools to accelerate research synthesis
• Proficiency in Google Slides, with experience building and formatting polished, professional presentations and decks
• Clear, organized written and verbal communication, with strong presentation skills and attention to detail when developing and delivering decks, documents, and other client-facing materials
• Bachelor’s degree in Advertising, Marketing, Communications, or a related field