Remote Audience Strategy Lead | Flexible Hours

Prime Visibility (Wpromote); United States; Remote; USD 68,000 - 78,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Holiday break (Winter)

Flexible schedules

Work from anywhere options

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet Ins

Sponsored life insurance

Short Term Disability insurance

Job summary

Prime Visibility (Wpromote) seeks an Audience & Connections Strategist to uncover insights from consumer behavior, culture, competition, and market trends. You will translate research into compelling stories, map journeys, and contribute to client strategy while collaborating with Creative, Media, and Data & Analytics teams.

If you’re curious about the “why” behind data and can turn insights into clear strategic opportunities, we’d love to meet you.

Qualifications

• 3–5 years of experience in a digital agency or marketing research setting.
• Ability to dig beyond numbers to uncover human behaviors.
• Baseline understanding of core digital marketing channels (paid social, search, CTV, content, UX).
• Familiarity with audience research platforms (MRI/Simmons, Kantar, GWI, Resonate, MediaRadar, Pathmatics).
• Interest in using AI tools to accelerate research synthesis.

Responsibilities

• Research Execution: pull data and synthesize across 4 Cs to surface opportunities and barriers for client brands.
• Deck & Presentation Support: draft preliminary strategic recommendations and client slides.
• Audience & Journey Mapping: assist in building consumer journey maps and identify key touchpoints.
• Trend & Market Monitoring: track digital, cultural, and industry trends for brainstorming and client updates.
• Internal Collaboration: partner with creative, media, and data teams on day-to-day deliverables.
• New Business Support: assist pitch teams with market data and background research.

Skills

Research & synthesis

Presentation skills

Audience journey mapping

Digital marketing literacy

AI-assisted research

Google Slides

Written & verbal communication

Education

Bachelor's degree in Advertising, Marketing, Communications, or related field

Tools

MRI/Simmons

Kantar

GWI

Resonate

MediaRadar

Pathmatics

AI tools

Job description

Prime Visibility (Wpromote) seeks an Audience & Connections Strategist to uncover insights from consumer behavior, culture, competition, and market trends. You will translate research into compelling stories, map journeys, and contribute to client strategy while collaborating with Creative, Media, and Data & Analytics teams.

If you’re curious about the “why” behind data and can turn insights into clear strategic opportunities, we’d love to meet you.