Audience Analytics Lead: Insights & Strategy for Ad Sales

Roku; New York (NY); On-site; USD 117,000 - 135,000; Full time

Benefits offered by this job

Health insurance

Equity awards

Life insurance

Disability benefits

Parental leave

Wellness benefits

Paid time off

Job summary

A leading streaming platform is seeking an Audience Insights & Analytics Lead to leverage analytics skills in shaping ad strategies. This role requires over 5 years of analytics experience, particularly with big data technologies and a deep understanding of the TV industry. You will partner cross-functionally to analyze audience behavior, design insights, and build dashboards, presenting findings to stakeholders. The annual salary for this role ranges from $117,000 to $135,000, along with a comprehensive compensation package.

Qualifications

• 5+ years of analytics or insights experience in media, technology, or advertising organizations.
• Experience with big data technologies and frameworks (e.g., Hadoop, Spark, Presto) to process and analyze large data sets.
• Knowledge of the TV industry and Roku's strategic position in the landscape.

Responsibilities

• Partner cross‑functionally with Sales, Marketing, and Content to address audience questions.
• Design and execute analyses that highlight user behavior and advertiser opportunities.
• Develop bespoke audience and behavioral insights for large sponsorship opportunities.
• Analyze data, build visualizations, and present findings to stakeholders.
• Build and optimize self‑serve tools and dashboards for internal teams.
• Contribute to thought leadership, including whitepapers and press‑optimized insights.

Job description

A leading streaming platform is seeking an Audience Insights & Analytics Lead to leverage analytics skills in shaping ad strategies. This role requires over 5 years of analytics experience, particularly with big data technologies and a deep understanding of the TV industry. You will partner cross-functionally to analyze audience behavior, design insights, and build dashboards, presenting findings to stakeholders. The annual salary for this role ranges from $117,000 to $135,000, along with a comprehensive compensation package.