Atlas AI-Native PMM Lead — Launch Zero-to-One, Remote

Gainsight; Sacramento (CA); Remote; USD 180,000 - 210,000; Full time

Benefits offered by this job

Remote work options

Equity program

Recharge Holidays

Job summary

Gainsight is seeking a Principal Product Marketing Manager, Atlas, to lead the go-to-market for Atlas, our AI-native services offering. You will own positioning, messaging, pricing, and the end-to-end narrative, writing the playbook and build the systems for scale.

This senior individual contributor role reports to the Director, Product Marketing and is remote within the USA. You’ll partner across Product, Engineering, Demand Gen, and Content to shape the buyer journey, craft the go-to-market,

Qualifications

• 10+ years of product marketing experience in B2B tech (SaaS)
• Exceptional positioning, writing, and storytelling for exec buyers and practitioners
• Demonstrated 0→1 product marketing experience (launched new product or category)
• Deep fluency with AI products and AI-forward buyer
• Comfort operating with wide latitude and ambiguity to set objectives and methods

Responsibilities

• Own Atlas positioning, messaging, and category narrative end to end
• Run research with Atlas buyer: interviews, win/loss analysis
• Build go-to-market motion from scratch: pricing, packaging, demo, enablement assets
• Partner with Product/Engineering to translate buyer signals into roadmap influence
• Collaborate with Demand Gen and Content to build demand for a new product with no existing volume
• Pioneer AI-native PMM practices and document processes for scalability

Skills

Product marketing

B2B SaaS

Executive storytelling

AI fluency

Customer research

Tools

Figma

Canva

Job description

Gainsight is seeking a Principal Product Marketing Manager, Atlas, to lead the go-to-market for Atlas, our AI-native services offering. You will own positioning, messaging, pricing, and the end-to-end narrative, writing the playbook and build the systems for scale.

This senior individual contributor role reports to the Director, Product Marketing and is remote within the USA. You’ll partner across Product, Engineering, Demand Gen, and Content to shape the buyer journey, craft the go-to-market,