Principal Product Marketing Manager, Atlas

Gainsight; California (MO); Hybrid; USD 180,000 - 210,000; Full time

Benefits offered by this job

Remote work options

$10,000 lifetime fertility stipend

Coworking spaces around the globe

Recharge Holidays

Job summary

Gainsight is seeking a Principal Product Marketing Manager, Atlas, to own positioning and go‑to‑market for an AI-native services offering. This remote, US-based role reports to the Director of Product Marketing and acts as a senior contributor to executives on Atlas strategy, pricing, packaging, and market narrative.

You will craft narratives, write positioning documents, build decks, and shape the PMM system to scale AI-driven growth across the customer success domain.

Qualifications

• 10+ years of product marketing experience in B2B tech (SaaS preferred).
• Exceptional positioning, writing, and storytelling. Make complex tech accessible to exec buyers and practitioners.
• Demonstrated 0→1 PMM experience: launched new product or created new category, with clear decisions.

Responsibilities

• Own positioning, messaging, and the Atlas category narrative end to end.
• Run primary research and win/loss analysis for the Atlas buyer.
• Build GTM motion from scratch: launch cadence, pricing input, first-call narrative, demo storyline.

Skills

Product marketing

AI fluency

Storytelling

Cross-functional collaboration

Pricing strategy

Education

Bachelor's degree in Marketing or related field

Tools

Figma

Canva

Job description

We’re building the AI-driven future of customer success, from retention to growth!

We’re building the AI-driven future of customer success, from retention to growth! Gainsight is the AI-powered retention engine behind the world’s most customer-centric companies. The Gainsight CustomerOS platform orchestrates the customer journey from onboarding to outcomes to advocacy. More than 2,000 companies trust Gainsight’s applications and AI agents to drive learning, adoption, community connection, and success for their customers. To explore how our suite of solutions is shaping the future of customer success, check out the link.

About This Role:

We’re looking for a full-time Principal Product Marketing Manager, Atlas, to join our Marketing team reporting to the Director, Product Marketing. This role is a remote role based in the USA.

In this role, you'll be the founding product marketer for Atlas, our new AI-native services offering — a software-plus-services business that owns the outcome and manages renewal motions end-to-end on behalf of customers. Atlas has the velocity of a startup with the backing, distribution, and investment of Gainsight, and there is no existing playbook to work from: no established analyst category, no competitor to compare notes with, no precedent inside SaaS to borrow from. You'll be writing the playbook, not just for how we market this, but for how the entire motion gets built — pricing, packaging, delivery narrative, and go-to-market all at once. This is a senior individual contributor role: you'll act as a trusted delegate to our GM and executive leaders on all things Atlas, and you will personally write the narratives, build the decks, and author the positioning documents. You’ll bring a strong point of view on AI, not just in how we take agentic innovation to market but in how we execute product marketing, and you enjoy building the systems and processes to build an AI-native PMM team. The ideal candidate brings exceptional commercial writing, deep fluency in AI products and the AI buyer, and a demonstrated track record of taking a new product from zero to one, thriving in ambiguity.

What You’ll Do:

• Own positioning, messaging, and the category narrative for Atlas end to end — including thought leadership about AI native services — and evolve that narrative as the market moves.

• Serve as the definitive expert on the Atlas buyer: run primary research, customer and prospect interviews, and win/loss analysis in a market where no established analyst coverage or buyer's guide exists yet.

• Build the go-to-market motion from scratch: launch strategy and cadence, pricing and packaging input, first-call narrative, demo storyline, and the enablement assets a seller needs to run a credible first meeting.

• Partner with Product and Engineering as the voice of the market, translating buyer signals into roadmap influence and translating roadmap into commercial value customers actually care about.

• Partner with Demand Generation and Content to build the demand engine for a product with no existing search volume, no established keyword set, and no installed base to market into.

• Pioneer AI-native ways of working inside the PMM function — building the agents, skills, and workflows that let a small team operate at a much larger scale — and document them so the rest of the org can adopt them.

This role may require occasional travel (up to 10%) for team meetings, training, or company events.

This is not a complete list of responsibilities, and the scope of the role may evolve with the needs of the team and business.

What We’re Looking For:

• 10+ years of product marketing experience in B2B tech (SaaS preferred)

• Exceptional positioning, writing, and storytelling. You make sophisticated technology concrete and relevant to both executive buyers and the practitioners

• Demonstrated 0→1 product marketing experience: you have launched a new product or created a new category, not just marketed an existing one, and you can speak specifically to what you decided and what you got wrong.

• Deep, hands‑on fluency with AI products and the AI-forward buyer, including how you personally use AI tools to do your own work, not just how you market them.

• Demonstrated comfort operating with wide latitude: you set your own objectives, choose your own methods, and take clear positions on ambiguous questions without waiting for direction.

• Experience influencing product direction and executive decision‑making as a peer, including with founders, GMs, or C‑level stakeholders.

• High comfort toggling between big‑picture strategy and detailed execution, with a strong bias to action. You operate as a credible peer to executives — including in a General Manager or BU model — taking clear positions and driving alignment.

• Genuine energy for undefined territory: you're motivated, not anxious, when there's no playbook.

Nice-to-have skills or experience:

• A knack for design and the ability to work fluently in Figma and Canva.

• Startup experience, particularly at seed through Series B stage.

• Experience in a product line or business unit operating semi‑independently inside a larger company.

• Experience vibe coding prototypes, landing pages, and product imagery.

Why You’ll Love It Here:

Gainsight is a place where innovation is shaped through collaboration, curiosity, and a shared focus on solving real-world problems. With a growing suite of products across customer success, product experience, community, education, and AI-powered relationship intelligence, we continue to evolve with the needs of our customers. When people with diverse strengths, a strong sense of community, and true passion for our mission come together, they drive greater impact and create lasting value. What underpins it all is a culture that offers the stability, trust, and support that people need - not just to do the job, but to show up as themselves and feel connected to the work they do. Gainsters love working here for several reasons. Here are a few:

Our Compensation and Benefits: At Gainsight, we believe great work happens when teammates feel fully supported.

• The starting base salary range for this role is $180,000– $210,000 USD annually. This role is also eligible for commission based on performance and participation in Gainsight’s equity program. Actual compensation may vary based on factors such as skills, experience, and location.

• We offer a comprehensive benefits package including fully covered medical premiums (employee‑only), flexible PTO, 401(k) plan, dental and vision coverage, and remote work options. Additional benefits include a $10,000 lifetime fertility stipend and access to coworking spaces around the globe. You'll also enjoy dedicated Recharge Holidays - one long weekend each quarter to relax and reset.

Our Core Values: We are guided by our values and our mission to be living proof you can win in business while being Human-First. Learn more here.

Our Growth Opportunities: From mentoring to career development opportunities, we’re passionate about helping our teammates learn, grow, and thrive.

Our Parody Videos: No explanation needed. Just watch them here!

Additional Information:

We’re committed to creating an inclusive, fair, and transparent hiring process. As an equal opportunity employer, we celebrate diversity and are committed to creating a welcoming experience for all candidates.

If you require accommodations or have questions about how your personal data will be used during the hiring process, please contact [e-mail].

If you are based in San Francisco, we will consider qualified applicants with arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance.