Athletics Revenue Marketing & Analytics Lead

University of Maryland; United States; On-site; USD 115,000 - 138,000; Full time

Job summary

The University of Maryland, College Park is seeking an Associate Athletic Director for Revenue Marketing & Business Intelligence. This role drives data-informed marketing strategies to convert fan and donor engagement into increased revenue, attendance, and database growth.

You will design targeted campaigns for ticketing, premium seating, and donor initiatives, aligning inventory, pricing, analytics, and creative execution across internal and external stakeholders, including the Legends sales

Qualifications

• Bachelor's degree from an accredited college or university.
• Eight (8) years of athletics or higher education experience.
• Three (3) years of supervisory experience.
• Knowledge of intercollegiate athletics administrative structures.
• Strong oral and written communication skills.
• Experience with MS Office and Google Suite.
• Ability to multitask and manage large-scale projects.

Responsibilities

• Lead data-informed marketing strategies to drive revenue, attendance, and donor engagement.
• Design multi-channel campaigns for ticketing, premium seating, and donor initiatives.
• Partner with Legends sales team; align pricing, inventory, and analytics across stakeholders.
• Manage CRM and BI tools to optimize revenue growth and ROMI.

Skills

Oral and written communication

Multitasking

Data-informed marketing

Audience analytics

Education

Bachelor's degree

Tools

CRM platforms

Marketing automation tools

Digital advertising platforms

BI/analytics tools

Microsoft Office

Google Suite

Job description

The University of Maryland, College Park is seeking an Associate Athletic Director for Revenue Marketing & Business Intelligence. This role drives data-informed marketing strategies to convert fan and donor engagement into increased revenue, attendance, and database growth.

You will design targeted campaigns for ticketing, premium seating, and donor initiatives, aligning inventory, pricing, analytics, and creative execution across internal and external stakeholders, including the Legends sales