Athletics Marketing & Revenue Director

The University of North Carolina; Iowa (LA); On-site; USD 110,000 - 170,000; Full time

Job summary

The University of North Carolina at Charlotte seeks a Director of Marketing & Revenue Generation to lead football marketing and game presentation, and drive digital initiatives and analytics. This role partners with multiple campus units to build revenue through engaging fan experiences.

The position requires a Bachelor’s Degree and 2+ years in collegiate marketing, with strong communication and the ability to manage multiple projects, including night and weekend work as needed.

Qualifications

• Bachelor’s Degree and 2+ years in collegiate marketing or equivalent experience.
• Excellent communication, organizational, and critical thinking skills.
• Ability to engage with varying stakeholders and oversee multiple projects.
• Night and weekend work required.

Responsibilities

• Collaborate to create integrated marketing campaigns to maximize engagement, sales and revenue.
• Lead email marketing and automation strategy with a department-wide calendar.
• Develop and optimize digital marketing campaigns and strategies for the department.

Skills

Email marketing

Digital marketing

Data analytics

Marketing strategy

Stakeholder management

Leadership

Budget management

Education

Bachelor’s Degree

Job description

The University of North Carolina at Charlotte seeks a Director of Marketing & Revenue Generation to lead football marketing and game presentation, and drive digital initiatives and analytics. This role partners with multiple campus units to build revenue through engaging fan experiences.

The position requires a Bachelor’s Degree and 2+ years in collegiate marketing, with strong communication and the ability to manage multiple projects, including night and weekend work as needed.