Associate Athletic Director, Revenue Marketing & Business Intelligence

University of Maryland; College Park (MD); On-site; USD 115,000 - 138,000; Full time

Job summary

The University of Maryland, College Park, seeks an Associate Athletic Director for Revenue Marketing & Business Intelligence to drive data-informed marketing strategies that grow revenue, attendance, retention, and donor database growth.

This role designs targeted, multi-channel campaigns for ticketing, premium seating, the Terrapin Club, and donor initiatives by aligning inventory, pricing, audience analytics, and creative execution across key internal and external stakeholders, including a

Qualifications

• Bachelor’s degree from an accredited college or university.
• Eight (8) years of experience in an athletics or higher education setting. Three (3) years of supervisory experience.
• Knowledge of intercollegiate athletics administrative structure and responsibilities.
• Knowledge of best practices in supervision and communication.
• Skill in oral and written communication.
• Skill in the use of Microsoft Office and Google Suite products.
• Ability to multitask and prioritize within unit and department environment as well manage large-scale athletics-related projects.

Responsibilities

• Drive data-informed marketing strategies to increase revenue, attendance, and donor engagement.
• Design multi-channel campaigns for ticketing, premium seating, and donor initiatives.
• Align inventory, pricing, audience analytics, and CRM across stakeholders.
• Partner closely with Legends sales team.
• Report to the Deputy Athletics Director / Chief Revenue Officer.

Skills

Oral Communications

Written Communications

Multitasking

Project Management

Analytical Thinking

Education

Bachelor's degree

Tools

Ticketing systems

CRM platforms

Marketing automation

Digital advertising platforms

Business intelligence tools

Job description

Job Description Summary

Organization’s Summary Statement: The Associate Athletic Director for Revenue Marketing & Business Intelligence drives data-informed marketing strategies that convert fan and donor engagement into increased revenue, attendance, retention, and database growth. This role designs targeted, multi-channel campaigns for ticketing, premium seating, the Terrapin Club, and donor initiatives by aligning inventory, pricing, audience analytics, and creative execution across key internal and external stakeholders, including a close strategic partnership with the Legends sales team.

Reporting directly to the Deputy Athletics Director / Chief Revenue Officer, this position leverages data-driven insights, pricing strategies, consumer analytics, and CRM management to drive overall revenue growth, maximize attendance, and optimize premium performance. Ability to work non-traditional hours, including evenings, weekends, and assigned gameday/event coverage.

Physical Demands: The position requires prolonged sitting and computer use, as well as the ability to operate standard office equipment with manual dexterity. The role involves occasional standing or walking to attend meetings or conduct orientations and may require lifting light office materials (up to 20 pounds). Visual acuity and effective verbal and auditory communication are essential for reviewing critical data and interacting with employees in person, by phone, or virtually.

Licenses/ Certifications: NA

Minimum Qualifications

Education: Bachelor’s degree from an accredited college or university.

Experience: Eight (8) years of experience in an athletics or higher education setting. Three (3) years of supervisory experience.

Knowledge, Skills and Abilities:

Knowledge of intercollegiate athletics administrative structure and responsibilities.

Knowledge of best practices in supervision and communication.

Skill in oral and written communication.

Skill in the use of Microsoft Office and Google Suite products.

Ability to multitask and prioritize within unit and department environment as well manage large-scale athletics-related projects.

Additional Job Details

Preferences

• Experience in Power 4 intercollegiate athletics, professional sports, live entertainment, ticketing, hospitality, or another consumer revenue business, including knowledge of intercollegiate athletics administrative structures.
• Hands-on experience with ticketing systems, CRM platforms, marketing automation tools, digital advertising platforms, and business intelligence/analytics tools.
• Experience developing customer acquisition, segmentation, lifecycle, retention, and direct-to-consumer revenue strategies (ticket sales, premium seating, fundraising, membership).
• Demonstrated experience managing meaningful paid-media budgets and evaluating return on marketing investment (ROMI).

Best Consideration Date: October 2, 2026

Job Risks

Not Applicable to This Position

Financial Disclosure Required

No

For more information on Financial Disclosure, please visit Maryland’s State Ethics Commission website.

Department

PRES-ICA-External Relations

Worker Sub-Type

Staff Regular

Salary Range

$115,000 - $138,000

Benefits Summary

For more information on Regular Exempt benefits, select this link.

Background Checks

Offers of employment are contingent on completion of a background check. Information reported by the background check will not automatically disqualify anyone from employment. Before any adverse decision, the finalist will have an opportunity to provide information to the University regardingdisclosablebackground checkinformation. The University reserves the right to rescind the offer of employment or otherwise decline or terminate employment if the information reported by the background check is deemed incompatible with the position, regardless of when the background check is completed.

Employment Eligibility

The successful candidate must complete employment eligibility verification (on Form I-9) by presenting documents that establish identity and work authorization within the timeframe required by federal immigration law, and where applicable, to demonstrate renewed employment authorization. Failure to complete employment eligibility verification or reverification within the timeframe set forth by law may result in suspension or termination of employment.

EEO Statement

The University of Maryland, College Park is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment. Please read the University’s Equal Employment Opportunity Statement of Policy.

Title IX Non-Discrimination Notice

Resources

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