Associate AD, Revenue Marketing & Data Analytics

University of Maryland; College Park (MD); On-site; USD 115,000 - 138,000; Full time

Job summary

The University of Maryland, College Park, seeks an Associate Athletic Director for Revenue Marketing & Business Intelligence to drive data-informed marketing strategies that grow revenue, attendance, retention, and donor database growth.

This role designs targeted, multi-channel campaigns for ticketing, premium seating, the Terrapin Club, and donor initiatives by aligning inventory, pricing, audience analytics, and creative execution across key internal and external stakeholders, including a

Qualifications

• Bachelor’s degree from an accredited college or university.
• Eight (8) years of experience in an athletics or higher education setting. Three (3) years of supervisory experience.
• Knowledge of intercollegiate athletics administrative structure and responsibilities.
• Knowledge of best practices in supervision and communication.
• Skill in oral and written communication.
• Skill in the use of Microsoft Office and Google Suite products.
• Ability to multitask and prioritize within unit and department environment as well manage large-scale athletics-related projects.

Responsibilities

• Drive data-informed marketing strategies to increase revenue, attendance, and donor engagement.
• Design multi-channel campaigns for ticketing, premium seating, and donor initiatives.
• Align inventory, pricing, audience analytics, and CRM across stakeholders.
• Partner closely with Legends sales team.
• Report to the Deputy Athletics Director / Chief Revenue Officer.

Skills

Oral Communications

Written Communications

Multitasking

Project Management

Analytical Thinking

Education

Bachelor's degree

Tools

Ticketing systems

CRM platforms

Marketing automation

Digital advertising platforms

Business intelligence tools

Job description

The University of Maryland, College Park, seeks an Associate Athletic Director for Revenue Marketing & Business Intelligence to drive data-informed marketing strategies that grow revenue, attendance, retention, and donor database growth.

This role designs targeted, multi-channel campaigns for ticketing, premium seating, the Terrapin Club, and donor initiatives by aligning inventory, pricing, audience analytics, and creative execution across key internal and external stakeholders, including a