Athletics Digital Marketing Director

University of South Florida in; Tampa (FL); On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Retirement plan

Tuition programs

Paid time off

Employee perks and discounts

Job summary

University of South Florida Athletics seeks a strategic, data-driven Director of Athletics Digital Marketing to lead the department's digital marketing across all sports and initiatives. The role oversees email, CRM, website, mobile app, and analytics to boost ticket sales, engagement, and revenue.

Reporting to senior leadership, the Director will manage two Digital Marketing Coordinators, collaborate with ticket sales, merchandising, sponsorship, and development, and drive a cohesive digital

Qualifications

• Bachelor's degree and five years of related experience.
• Experience in digital marketing, consumer marketing, e-commerce, CRM or related field.
• Experience leading teams and cross-functional collaboration.
• Strong strategic planning and data-driven decision making.

Responsibilities

• Develop and execute integrated digital marketing strategies across all sports and initiatives.
• Lead digital marketing planning aligned with sport calendars and ticketing priorities.
• Oversee email marketing, CRM, and lifecycle campaigns to drive sales and retention.
• Provide strategic direction for website and mobile app, content, UX, and conversions.
• Manage two Coordinators and coordinate with internal stakeholders.

Skills

Digital marketing

Email marketing

CRM

Data-driven

Leadership

Strategic thinking

Education

Bachelor's degree in Marketing/related field

Tools

CRM platforms

Website management tools

Job description

University of South Florida Athletics seeks a strategic, data-driven Director of Athletics Digital Marketing to lead the department's digital marketing across all sports and initiatives. The role oversees email, CRM, website, mobile app, and analytics to boost ticket sales, engagement, and revenue.

Reporting to senior leadership, the Director will manage two Digital Marketing Coordinators, collaborate with ticket sales, merchandising, sponsorship, and development, and drive a cohesive digital