Associate Director Athletic Digital Marketing - 528145

Inside Higher Ed; Tuscaloosa (AL); On-site; USD 48,600 - 60,800; Full time

Job summary

A leading educational organization is seeking an Associate Director Athletic Digital Marketing to assist in developing strategic marketing initiatives. This role focuses on creating digital and social media marketing plans to increase attendance and drive revenue for various athletic events. Candidates should possess a relevant bachelor's degree and experience within intercollegiate athletics or sports marketing. This full-time position offers dynamic responsibilities related to advertising and event coordination.

Qualifications

• Bachelor's degree in business, marketing, management, public relations, sports management, graphic design, or communications.
• Two years experience in intercollegiate athletics, professional sports organization, or related marketing field.

Responsibilities

• Assist in implementing strategic plans for the athletics marketing department.
• Develop creative marketing and social media plans.
• Create digital marketing plans for events and promotions.

Skills

Marketing

Social media management

Public relations

Digital marketing

Event coordination

Education

Bachelor's degree in business, marketing, or related fields

Job description

Associate Director Athletic Digital Marketing - 528145

Join to apply for the Associate Director Athletic Digital Marketing - 528145 role at Inside Higher Ed

Pay Grade/Pay Range: Minimum: $48,600 - Midpoint: $60,800 (Salaried E7)

Department/Organization: 600121 - Athletics Marketing

Normal Work Schedule: Varies

Job Summary: The Associate Director Athletic Digital Marketing assists in the implementation of strategic plans into the daily operation of the athletics marketing department. Develops creative marketing, and social media plans to generate revenue, drive attendance, and increase fan engagement for the Athletic Department. Creates comprehensive digital marketing plans and materials related to advertising and coordination of all events associated with the department.

Additional Department Summary: Generates revenue through the creation and administration of digital marketing and social media plans to sell tickets for football, volleyball, men's and women's basketball, baseball, softball, and gymnastics. Increases brand, event, and awareness of pertinent athletics information through marketing related channels. Develops and implements activities related to advertising and coordination of all events associated with the department.

Required Minimum Qualifications: Bachelor's degree in business, marketing, management, public relations, sports management, graphic design, or communications and two (2) years of experience within an intercollegiate athletics, professional sports organization and/or other marketing field; OR master's degree in business, marketing, management, public relations, sports management, graphic design, or communications and some experience within intercollegiate athletics, professional sports organization and/or other marketing field.

Preferred Qualifications: Experience working within an intercollegiate athletics department and/or professional sports organization in a marketing, tickets sales, development, public relations and/or communications role. Working knowledge and experience with marketing efforts within social media and email outlets.

Background Investigation Statement: Prior to hiring, the final candidate(s) must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources. A prior conviction reported as a result of the background investigation DOES NOT automatically disqualify a candidate from consideration for this position. A candidate with a prior conviction or negative behavioral red flags will receive an individualized review of the prior conviction or negative behavioral red flags before a hiring decision is made.

Equal Employment Opportunity: The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment or volunteer status without regard to any legally protected basis and will not be discriminated against because of their protected status. Applicants and employees of this institution are protected under Federal law from discrimination on several bases. More information is available in the EEOC’s Know Your Rights: Workplace discrimination is illegal poster.

• Seniority level: Mid‑Senior level
• Employment type: Full‑time
• Job function: Marketing and Sales
• Industries: Online Audio and Video Media