Athletics Digital Content & Strategy Coordinator

Gondola; Tampa (FL); Hybrid; USD 43,000 - 58,000; Full time

Job summary

University of South Florida Athletics is seeking a Coordinator, Social & Digital Strategy to support digital content and social media across all platforms. The role requires producing engaging content, aiding in campaign planning, and enhancing fan engagement while tracking performance to strengthen our digital presence.

The position reports to the Sr. Manager, Social & Digital Strategy and requires flexibility for evenings and weekends, with an in-office, fast-paced collegiate environment in

Qualifications

• Bachelor’s degree or equivalent combination of education and experience.
• Two+ years of related experience.
• Experience in collegiate or professional athletics, sports, social media or influencer relations preferred.

Responsibilities

• Digital Content Creation & Publishing: Create, edit, and publish digital content across USF Athletics social media platforms, write captions aligned with brand voice and platform best practices.
• Digital Strategy Support & Planning: Assist with content calendar development, campaign planning, and coverage strategies for games and events.
• Fan Engagement & Audience Growth: Drive fan engagement and brand awareness through storytelling and trend identification; engage with fans in real time.
• Cross-Functional Collaboration: Work with marketing, communications, creative services, and partners to coordinate digital initiatives and amplify campaigns.
• Performance Tracking & Optimization: Assist with tracking metrics, compiling reports, and analyzing engagement data to optimize strategies.

Education

Bachelor’s degree or equivalent in Journalism, Communications, Digital Media, Marketing, or related field

Job description

University of South Florida Athletics is seeking a Coordinator, Social & Digital Strategy to support digital content and social media across all platforms. The role requires producing engaging content, aiding in campaign planning, and enhancing fan engagement while tracking performance to strengthen our digital presence.

The position reports to the Sr. Manager, Social & Digital Strategy and requires flexibility for evenings and weekends, with an in-office, fast-paced collegiate environment in