Director, Digital Marketing & Revenue Growth

TrulyHired; Blacksburg (VA); On-site; USD 59,000 - 72,000; Full time

Job summary

Virginia Tech Athletics seeks a Director of Digital Marketing & Revenue to lead the department's digital strategy across email, paid media, SMS, web and mobile, driving ticket sales, renewals and donor engagement. You will align with Ticket Sales & Service, Marketing & Fan Experience, and external partners to optimize performance.

The role requires a Bachelor's or master's in a related field and hands-on experience in college athletics or top sports environments, with strong leadership,

Qualifications

• Requires a bachelor's degree (or master's) in a related field.
• Experience in college athletics or professional sports preferred.
• Proven ability to create and execute multi-channel digital marketing plans.

Responsibilities

• Lead digital marketing and revenue strategy for VT Athletics.
• Oversee campaigns across email, marketing automation, paid media, SMS, web, and apps.
• Collaborate with multiple departments and external partners.
• Mentor interns and digital team members.

Skills

Integrated digital marketing strategy

Marketing automation

Email marketing

Digital advertising platforms

Project management

Copywriting & communication

Leadership experience

Education

Bachelor's degree in digital marketing, marketing, communications, sports management, business or related field (or master's)

Tools

Eloqua

Attentive

WMT

Job description

Virginia Tech Athletics seeks a Director of Digital Marketing & Revenue to lead the department's digital strategy across email, paid media, SMS, web and mobile, driving ticket sales, renewals and donor engagement. You will align with Ticket Sales & Service, Marketing & Fan Experience, and external partners to optimize performance.

The role requires a Bachelor's or master's in a related field and hands-on experience in college athletics or top sports environments, with strong leadership,