Director, Digital Marketing & Revenue Growth

Virginia Polytechnic Institute and State University (VT); Blacksburg (VA); On-site; USD 59,000 - 72,000; Full time

Job summary

Virginia Tech Athletics seeks a Director of Digital Marketing & Revenue to lead cross-channel digital initiatives that drive ticket sales, retention, fan and donor engagement, and revenue opportunities. The role reports to the Associate AD / Revenue and collaborates with multiple departments and external partners to strategize and optimize campaigns.

The position oversees email, marketing automation, paid media, SMS, web, and mobile apps, mentors interns, and leads strategic digital marketing

Qualifications

• Bachelor's degree or higher in a relevant field with significant experience, or a master's degree.
• Experience in college athletics or highly competitive sports environment.
• Proven ability to develop and execute integrated digital marketing across multiple channels.
• Experience with marketing automation, email marketing, and digital advertising platforms.
• Strong project management with ability to lead multiple initiatives and meet deadlines.
• Strong copywriting, editing, communication, and presentation skills.
• Leadership experience managing interns or student employees.

Responsibilities

• Lead digital marketing and revenue strategy across channels to drive ticket sales and donor engagement.
• Provide strategic leadership across email, automation, paid media, SMS, web, and mobile app.
• Collaborate with internal teams and external partners on high-priority projects.
• Use data analytics to continually improve performance and results.
• Mentor interns and digital team members; support football and men’s basketball campaigns.

Skills

Digital marketing strategy

Marketing automation

Email marketing

Data analytics

Project management

Leadership/intern mentorship

Communication/presentation

Flexible hours events

Education

Bachelor's degree in digital marketing/related field

Master's degree (preferred)

Tools

Eloqua

WMT (Google Marketing/WMT)

Attentive

SMS marketing platforms

Job description

Virginia Tech Athletics seeks a Director of Digital Marketing & Revenue to lead cross-channel digital initiatives that drive ticket sales, retention, fan and donor engagement, and revenue opportunities. The role reports to the Associate AD / Revenue and collaborates with multiple departments and external partners to strategize and optimize campaigns.

The position oversees email, marketing automation, paid media, SMS, web, and mobile apps, mentors interns, and leads strategic digital marketing