Manager, Association Marketing

pru; Newark (NJ); On-site; USD 115,000 - 189,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with company match

Pension plan

Wellness programs

Education benefit

Employee stock purchase plan

Annual incentive program

Job summary

Prudential's Association Marketing Team is seeking a Marketing Manager who can spot marketplace trends and opportunities, use research and data analytics to generate insights, and develop omni-channel marketing plans across direct mail, email, and digital channels.

The role focuses on turning insights into campaigns that perform, collaborating with internal and external partners, and driving acquisition and retention with measurable KPIs.

Qualifications

• Bachelor's degree in marketing or related field, with 5–10 years of B2C/direct marketing experience.
• Proven ability to translate insights into strategy and executable campaigns.
• Strong written and verbal communication; ability to lead cross-functional teams.
• Experience with personalized marketing across direct mail, email, and digital channels.

Responsibilities

• Spot marketplace trends and opportunities using research and data insights.
• Develop and execute omni-channel marketing plans aligned with business objectives.
• Collaborate with internal and external partners to drive acquisition and retention.
• Create clear, KPI-driven briefs and assess performance results.

Skills

Data-driven marketing

Trend analysis

Omni-channel marketing

Direct mail

Team collaboration

Education

Bachelor's degree

Tools

CRM software

Analytics tools

Reporting platforms

Job description

Job Classification:

Marketing & Communications - Marketing

The Association Marketing Team is seeking a Marketing Manager who can spot marketplace trends and opportunities, use research and data analytics to generate insights, and develop and execute marketing plans that support business objectives. The role requires a strong background in D2C marketing, with expertise in creating highly personalized approaches across direct mail, email, and digital channels, and a proven track record of turning insights into campaigns that perform.

The Marketing Manager will support strategic initiatives that optimize performance through test-and-learn and deliver measurable results in support of evolving business goals. The ideal candidate will have a talent for translating insights into clear, actionable direction and partnering with internal and external teams to create and implement compelling, omni-channel approaches aligned with the strategy. The individual will help shape marketing priorities that drive future business growth, including strategies that address changing demographics, perceived product deficiencies, and other factors to increase in-force participation.

The Marketing Manager will:

• Maintain deep industry knowledge and monitor marketplace trends to identify growth opportunities; use research and data insights to shape strategy and plans that support business objectives.
• Collaborate with internal partners to align annual marketing goals, priorities, timelines, and budgets. Serve as a liaison with external partners, to align integrated acquisition and retention growth plans.
• Support the advancement of our data-driven marketing approach alongside the Data/Analytics Team and external partners by identifying opportunities for channel optimization, and buyer segmentation.
• Develop marketing plans that align with the business goals and drive future business growth, including those that address changing demographics, perceived product deficiencies, and other factors to increase in-force participation.
• Create comprehensive marketing briefs with clear objectives, strategic direction and KPIs; partner with creative and production teams to develop compelling approaches, review materials for accuracy and strategic alignment, and assess performance results to present insights to internal and external partners.

What you'll need :

• Bachelor's degree preferred and 5-10 years developing B2C/direct marketing strategies across highly personalized direct mail, email, and digital channels.
• Proven ability to use research and data to spot trends, identify opportunities, and translate insights into strategy and plans.
• Proven ability to write strong briefs with clear direction and collaborate across teams to shape the creative approach and ensure materials align to strategy and budget.
• Experience partnering with internal and external stakeholders to build business cases, secure buy-in, and lead joint strategies or working sessions.
• Demonstrated ability to drive acquisition and retention outcomes, define lifecycle marketing approaches, optimize performance through test-and-learn, and manage to measurable KPIs.
• Exceptional verbal and written communication skills; ability to build and maintain strong internal and external partnerships.
• Strong organizational and time-management skills.

It'd be a plus if you have :

• Experience in a highly regulated industry; comfort partnering across governance and compliance stakeholders.
• Experience with analytics tools and reporting platforms.
• Experience with CRM-enabled journeys.
• CX and journey mapping training/experience.
• Experience in the Association/Affinity marketplace.

What we offer you:

• Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $114,500.00 to $188,900.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills. Market competitive base salaries, with a yearly bonus potential at every level.
• Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.
• 401(k) plan with company match (up to 4%).
• Company-funded pension plan.
• Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
• Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period).
• Eligibility to participate in a discretionary annual incentive program is subject to the rules.