Digital Marketing and Analytics Manager

Z&A Recruiting; San Antonio (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

Z&A Recruiting, a national San Antonio–based company, is seeking a Marketing Analytics leader to oversee measurement, attribution, and digital growth. You will integrate CRM, ERP, websites, ads, and data sources to deliver actionable insights into campaign performance and customer lifetime value.

Lead reporting to Marketing leadership, optimize ROAS, and drive data-driven decisions across channels while collaborating with IT, Sales, and Analytics teams in a fast-paced environment.

Qualifications

• Bachelor’s degree in marketing, analytics, business, or a related field required
• 5+ years of experience in marketing analytics, digital analytics, business intelligence, digital marketing performance, or a related field required
• Experience connecting and analyzing data from CRM, ERP, web analytics, advertising platforms, marketing automation, and other customer or business systems required
• Working knowledge of SQL, data modeling, data pipelines, or large dataset analysis is strongly preferred
• Experience with campaign tagging, UTM governance, source tracking, customer identifiers, and data quality processes is preferred
• Strong understanding of marketing attribution, return on ad spend, customer acquisition, customer retention, funnel analysis, and customer lifetime value
• Experience and working knowledge with web tools and platforms such as Google Analytics, Google Ads, Meta Ads, LinkedIn Ads, Marketing Cloud or similar platforms
• Experience and working knowledge with data visualization and business intelligence tools such as Power BI, Tableau, CRM Analytics, Marketing Cloud Intelligence or similar tools

Responsibilities

• Further develops and maintains a comprehensive framework for measuring and reporting on marketing and digital performance across websites, email, paid advertising, social media, CRM, customer portals, and other digital channels
• Creates and presents regular performance reports for Marketing leadership, including KPIs, campaign performance, return on ad spend, customer acquisition, customer retention, lead quality, conversion, and revenue influence
• Analyzes marketing and customer data to identify trends, performance gaps, customer behavior patterns, and opportunities to improve marketing effectiveness and business outcomes
• Establishes methodologies for tracking return on ad spend, marketing-influenced revenue, cost per lead, cost per acquisition, customer lifetime value, and other business-impact metrics
• Partners with internal teams to connect CRM, ERP, website analytics, advertising platforms, Marketing Cloud, and other data sources to improve visibility into the customer journey
• Analyzes the influence of marketing channels on customer acquisition, engagement, retention, and revenue growth
• Recommends improvements to attribution tracking, campaign tagging, source tracking, customer identifiers, and data collection processes
• Partners with marketing team members to improve digital campaign performance across paid search, display, social, email, website, landing pages, customer portals, and other digital channels
• Uses data to identify opportunities to improve traffic quality, lead quality, conversion rates, customer engagement, and customer retention
• Supports digital testing and optimization efforts, including A/B testing, landing page analysis, audience segmentation, campaign performance reviews, and funnel analysis
• Monitors digital marketing trends, tools, and best practices and recommend practical ways to improve marketing performance and digital customer experience
• Works cross-functionally with IT, Data/Analytics, Sales, Operations, and vendor partners to connect and validate data across CRM, ERP, marketing automation, web analytics, advertising platforms, and reporting environments
• Identifies gaps in data capture, tracking, tagging, source attribution, and reporting processes, and recommend improvements
• Supports the development of dashboards and reporting tools that provide visibility into marketing performance and customer growth

Education

Bachelor’s degree in marketing, analytics, business, or a related field

Tools

SQL

Data modeling

Data pipelines

Power BI

Tableau

CRM Analytics

Marketing Cloud Intelligence

Google Analytics

Google Ads

Meta Ads

LinkedIn Ads

Job description

MUST CURRENTLY RESIDE IN SAN ANTONIO; THIS IS NOT REMOTE AND IS NOT OPEN TO RELOCATION AT THIS TIME - THANK YOU SO MUCH

Large, National San Antonio based Company is adding to their team. Company is very people centric with pride in the development of the team as well as in internal promotions. The Company believes strongly in providing challenge, and a career path while really maintaining work life balance.

Great opportunity to lead the measurement, analysis, attribution, and optimization of marketing and digital growth initiatives across the organization. This role connects marketing platforms, CRM, ERP, website, advertising, and customer data sources to create a comprehensive view of campaign performance, customer behavior, revenue impact, return on ad spend, and customer lifetime value.

Marketing Analytics, Reporting & Insights

• Further develops and maintains a comprehensive framework for measuring and reporting on marketing and digital performance across websites, email, paid advertising, social media, CRM, customer portals, and other digital channels
• Creates and presents regular performance reports for Marketing leadership, including KPIs, campaign performance, return on ad spend, customer acquisition, customer retention, lead quality, conversion, and revenue influence
• Analyzes marketing and customer data to identify trends, performance gaps, customer behavior patterns, and opportunities to improve marketing effectiveness and business outcomes

Attribution, ROAS & Customer Lifetime Value

• Establishes methodologies for tracking return on ad spend, marketing-influenced revenue, cost per lead, cost per acquisition, customer lifetime value, and other business-impact metrics
• Partners with internal teams to connect CRM, ERP, website analytics, advertising platforms, Marketing Cloud, and other data sources to improve visibility into the customer journey
• Analyzes the influence of marketing channels on customer acquisition, engagement, retention, and revenue growth
• Recommends improvements to attribution tracking, campaign tagging, source tracking, customer identifiers, and data collection processes

Digital Growth & Optimization

• Partners with marketing team members to improve digital campaign performance across paid search, display, social, email, website, landing pages, customer portals, and other digital channels
• Uses data to identify opportunities to improve traffic quality, lead quality, conversion rates, customer engagement, and customer retention
• Supports digital testing and optimization efforts, including A/B testing, landing page analysis, audience segmentation, campaign performance reviews, and funnel analysis
• Monitors digital marketing trends, tools, and best practices and recommend practical ways to improve marketing performance and digital customer experience

Data Integration, Governance & Platform Connectivity

• Works cross-functionally with IT, Data/Analytics, Sales, Operations, and vendor partners to connect and validate data across CRM, ERP, marketing automation, web analytics, advertising platforms, and reporting environments
• Identifies gaps in data capture, tracking, tagging, source attribution, and reporting processes, and recommend improvements
• Supports the development of dashboards and reporting tools that provide visibility into marketing performance and customer growth

Qualifications:

• Bachelor’s degree in marketing, analytics, business, or a related field required
• 5+ years of experience in marketing analytics, digital analytics, business intelligence, digital marketing performance, or a related field required
• Experience connecting and analyzing data from CRM, ERP, web analytics, advertising platforms, marketing automation, and other customer or business systems required
• Working knowledge of SQL, data modeling, data pipelines, or large dataset analysis is strongly preferred
• Experience with campaign tagging, UTM governance, source tracking, customer identifiers, and data quality processes is preferred
• Strong understanding of marketing attribution, return on ad spend, customer acquisition, customer retention, funnel analysis, and customer lifetime value
• Experience and working knowledge with web tools and platforms such as Google
• Analytics, Adobe Analytics, Google Ads, Meta Ads, LinkedIn Ads, Marketing Cloud or similar platforms
• Experience and working knowledge with data visualization and business intelligence tools such as Power BI, Tableau, CRM Analytics, Marketing Cloud Intelligence or similar tools
• Ability to work collaboratively across Marketing, Sales, IT, Data/Analytics, vendors, and business teams