Associate Specialist Email & SMS Marketing (Spanish/Bilingual)

Cook Systems; Memphis (TN); On-site; USD 60,000 - 80,000; Full time

Job summary

A leading technology solutions provider is seeking an Associate Specialist in Email & SMS Marketing. This role demands expertise in creating engaging bilingual content for email marketing campaigns using Salesforce Marketing Cloud. The ideal candidate will collaborate cross-functionally, ensuring campaigns resonate with target audiences while adhering to brand guidelines. Candidates should have 2-3 years of experience with SFMC, strong proficiency in Spanish and English, and a keen eye for detail. This position is based in Memphis, Tennessee, offering opportunities for impactful contributions in marketing.

Qualifications

• 2-3 years of experience with Salesforce Marketing Cloud.
• Proven track record of optimizing complex email campaigns.
• Experience collaborating with teams for consistent messaging.

Responsibilities

• Produce and execute email and SMS marketing campaigns.
• Collaborate with designers for email creative optimization.
• Analyze campaign metrics and provide performance reports.

Skills

Native or near-native proficiency in Spanish and English

Experience in audience segmentation and personalization

Proficient in Adobe Photoshop

Strong attention to detail

Tools

Salesforce Marketing Cloud

Content Builder

Journey Builder

Job description

Principal Technical Recruiter at Cook Systems | Actively Connecting Top Tech Talent with Exciting Careers for Over 20 Years

COOK SYSTEMS has an IMMEDIATE need for an Associate Specialist Email & SMS Marketing (Spanish/Bilingual)

The Performance Marketing Email team has an immediate need for contract services to coordinate with email and cross-functional teams to plan, create, deploy and optimize email campaigns.

Key Responsibilities

• Content Creation & Review: Write, edit, and proofread Spanish and bilingual email and SMS content that resonates with target audiences.
• Ensure translations maintain tone, clarity, cultural relevance and brand guidelines.
• Campaign Execution: Build and deploy email and SMS campaigns using marketing automation platforms.
• Segment audiences and personalize messaging to maximize engagement and conversion.
• Quality Assurance: Review campaigns for accuracy, compliance, and brand consistency across languages.
• Performance Optimization: Analyze campaign metrics and provide actionable insights to improve performance.
• Conduct A/B testing on bilingual content to determine effectiveness.
• Collaboration: Work closely with marketing, creative, and analytics teams to align messaging with overall strategy.
• Partner with internal stakeholders to ensure emails meet business objectives.

Specific Duties

• Produce and execute email campaigns, including building emails from templates and HTML, copywriting, creative alignment, QA, and deploying.
• Work in partnership with designers to create/optimize email creative and copy based on best practices.
• Perform render testing across devices to QA emails and ensure correct rendering across most devices.
• Build testing opportunities across email.
• Provide regular campaign performance reports based on KPIs.
• Assist with SFMC advanced functionality setup and maintenance.

Required Platform Experience

• Salesforce Marketing Cloud experience is required.
• Content Builder – required.
• Journey Builder – required.
• Contact Builder – preferred.
• Must have experience working in Salesforce Marketing Cloud to build and deploy emails.
• Must be able to create and proof Spanish and bilingual content.
• Must have experience in Photoshop to create images for emails.

Qualifications

• Native or near-native proficiency in Spanish and English (written and verbal).
• Experience in audience segmentation and personalization strategies.
• Familiarity with cultural nuances in Spanish-language marketing across different regions.

Ideal Candidate Profile

• 2-3 years of experience with Salesforce Marketing Cloud (SFMC): Journey Builder, Email Studio, and Automation Studio.
• Proven track record of building and optimizing complex email campaigns and customer journeys.
• Strong understanding of data extensions, segmentation, and dynamic content.
• Attention to detail and ability to QA work prior to deployment.
• Skilled in writing clear, concise, and engaging Spanish and bilingual email content aligned with AP Style guidelines and brand guidelines.
• Experience collaborating with various teams to maintain voice and tone consistency.
• Proficient in Adobe Photoshop for email asset creation, image optimization, and layout design.
• Understands email design best practices, including responsive design and accessibility.
• Demonstrated ability to manage multiple projects simultaneously in fast-paced environments.
• Self-starter with a proactive mindset and strong organizational skills to meet tight deadlines without compromising quality.

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