Associate Product Marketing Manager – GRC (Fully Remote)

Mitratech; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

Mitratech seeks a strategic GTM leader to own the go-to-market strategy for the GRC portfolio, shaping positioning, messaging and launch assets to accelerate product adoption. You will craft compelling sales enablement materials and maintain a unified asset repository to support the field.

You will leverage AI tools to speed up competitive research and content development, supporting data-driven win/loss analyses and continuous messaging refinement.

Qualifications

• Experience leading go-to-market strategy for complex portfolios such as GRC.
• Ability to develop messaging, positioning and launch assets for multiple products.
• Experience using AI tools to accelerate market research and content development.

Responsibilities

• Own go-to-market strategy and execution for Mitratech's GRC portfolio, including positioning, messaging, and launch assets.
• Develop sales enablement materials such as buyer guides, competitive battlecards, and objection-handling resources while managing the internal sales asset repository.
• Use AI tools to streamline competitive research, content development, and marketing workflows, and support win/loss analysis to refine messaging.

Skills

Go-to-market strategy

Sales enablement

AI tools

Tools

AI tools for research

Job description

• Own go-to-market strategy and execution for products in Mitratech's GRC portfolio, including positioning, messaging, and launch assets.
• Develop sales enablement materials such as buyer's guides, competitive battlecards, and objection-handling resources while managing the internal sales asset repository.
• Use AI tools to streamline competitive research, content development, and marketing workflows, and support win/loss analysis to refine messaging.