Associate Product Marketer

American Automobile Association; Bancroft (CA); Hybrid; USD 99,000 - 121,000; Full time

Benefits offered by this job

401k Matching – $1 for $1 up to 6%

Medical, Dental, Vision benefits

Paid Holidays

Paid Time Off

Volunteer time off

Free AAA Classic Membership

AAA Product Discounts

Tuition Reimbursement Program

Job summary

American Automobile Association in Walnut Creek, CA is seeking a Product Marketing Manager to own a product and drive its business results. You will manage product development and execute strategies in partnership with cross-functional teams and external agencies.

The role focuses on KPIs, annual marketing plans, competitive intelligence, and budget management. A college degree and 3–5 years related experience are required; join a collaborative environment with strong growth opportunities.

Qualifications

• College degree required with 3–5 years related work experience.
• Experience in product marketing or growth marketing preferred.
• Strong analytical and cross-functional collaboration skills.

Responsibilities

• Lead product development and execute marketing strategies with cross-functional teams and external agencies.
• Manage KPIs and marketing plans to drive growth and achieve targets.
• Monitor competitive intelligence, pricing, and promotional activity.
• Oversee marketing budget, tracking, and vendor relations.
• Coordinate communication with advertising agencies and production vendors.

Skills

Strategic leadership

Problem solving

Financial thinking

Analytical thinking

Clear communication

Team influence

Education

College degree

Job description

Why Work For Us?Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay periodBenefits – Medical, Dental, Vision, wellness program and more!Paid HolidaysPaid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.Collaborative Environment – AAA will value your contribution to providing exceptional service to our membersFree AAA Classic MembershipAAA Product DiscountsTuition Reimbursement Program.At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work.NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA office.Reporting to the Manager of Product Sales Growth, this role will be assigned full responsibility for a product and its business results. They will be accountable for managing product development and executing strategies and plans in partnership with cross-functional teams and external creative agencies.Essential FunctionsStrategy and Execution - Manage key business KPIs to accomplish strategic goalsMarketing Strategic Plan Development & Execution – Responsible for development and execution of annual plans including business analytics, communication, digital and social media plans. Partner internally and externally to develop and execute marketing activities that drive growth and achieve targetsCompetitive Intelligence – Monitor competitor activities, including pricing, promotion, new product launches, advertisingMarketing Budget – Manage marketing budget, including budget tracker, PO's and invoicingProject Management – Perform ad-hoc projects as needed to support Product Marketing ManagerCommunication/ Networking – Guide advertising agencies and production vendors to execute communication plan; Assist in vendor negotiations and selection to control expense; prepare materials with creative agenciesKnowledge/Skills/AbilitiesStrategic leadership skillsStrong problem solving skillsProficient in financial and analytical thinking and analysesClear and concise communication skills and team influencerEducation & Experience/Licenses & CertificationCollege degree3-5 years related work experience#LI-OH1We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $110,387.00 - Mid: $137,983.00