Associate Product Marketer

American Automobile Association; Walnut Creek (CA); Hybrid; USD 110,000 - 138,000; Full time

Benefits offered by this job

401k Matching

Medical benefits

Dental benefits

Vision benefits

Wellness program

Paid holidays

Paid time off

Volunteer time off

Tuition Reimbursement

AAA Membership

Product Discounts

Job summary

American Automobile Association in Walnut Creek, CA is seeking a Product Marketing Manager to drive development and execution of product strategies. You will partner with cross-functional teams and external agencies to manage KPIs, analytics, and campaign plans.

The role requires a college degree and 3–5 years of related experience, with the expectation of delivering strategic plans, budget management, and collaborative leadership in a hybrid work setting.

Qualifications

• College degree required.
• 3–5 years of related work experience.
• LI-OH1 reference tag in ad

Responsibilities

• Strategy and execution of KPIs to reach goals.
• Development and execution of annual marketing plans including analytics, digital and social media.
• Monitor competitor activities including pricing, promotions, and launches.
• Manage marketing budget, invoices, and budget tracking.
• Coordinate with agencies and vendors for campaigns.

Skills

Strategic leadership

Problem solving

Financial/analytical thinking

Communication

Education

College degree

Job description

Why Work For Us?

Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position.

401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period.

Benefits – Medical, Dental, Vision, wellness program and more!

Paid Holidays.

Paid Time Off – Team Members accrue paid time off monthly.

Depending on position, an additional 24 hours per year are earmarked for volunteer activities.

Collaborative Environment – AAA will value your contribution to providing exceptional service to our members.

Free AAA Classic Membership AAA Product Discounts Tuition Reimbursement Program.

At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work.

NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA office.

Reporting to the Manager of Product Sales Growth, this role will be assigned full responsibility for a product and its business results. They will be accountable for managing product development and executing strategies and plans in partnership with cross-functional teams and external creative agencies.

Essential Functions

• Strategy and Execution - Manage key business KPIs to accomplish strategic goals
• Marketing Strategic Plan Development & Execution – Responsible for development and execution of annual plans including business analytics, communication, digital and social media plans.
• Competitive Intelligence – Monitor competitor activities, including pricing, promotion, new product launches, advertising
• Marketing Budget – Manage marketing budget, including budget tracker, PO's and invoicing
• Project Management – Perform ad-hoc projects as needed to support Product Marketing Manager
• Communication/ Networking – Guide advertising agencies and production vendors to execute communication plan; Assist in vendor negotiations and selection to control expense; prepare materials with creative agencies.

Strategic leadership skills Strong problem solving skills Proficient in financial and analytical thinking and analyses Clear and concise communication skills and team influencer.

Education & Experience/Licenses & Certification

College degree 3-5 years related work experience #LI-OH1

We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $110,387.00 - Mid: $137,983.00 - Welcome to AAA Mountain West Group (MWG), serving Northern California, Nevada, Utah, Arizona, Alaska, Wyoming, and Montana. We believe our team should make their mark: over every mile and at every moment, we pride ourselves at helping our Members outsmart life’s obstacles. We are a not-for-profit, membership-based organization that has served our Members for over a century: from our legendary roadside assistance and award-winning insurance products to free travel planning and new innovations.