Associate Media Director, Paid Search

CL1 Carmichael Lynch, Inc.; United States; On-site; USD 100,000 - 110,000; Full time

Job summary

Carmichael Lynch in the United States is seeking an experienced Associate Media Director to steer paid search strategy and daily account management. This role oversees the development, presentation, implementation and optimization of the Media strategy within the framework of the overall plan.

You will lead the media team, collaborate with analytics and integrated media partners, and translate business goals into measurable performance.

Qualifications

• 8-10 years of hands-on paid search/SEM experience.
• Working knowledge of Google Ads and Microsoft Ads.
• Experience managing multiple paid search accounts and thought leadership on AI in Search using GA4.
• Experience with organic search/SEO principles, third-party bidding tools, Looker Studio, and competitive insight tools.
• Proficiency in Google Shopping and PMAX. Local market planning/buying exposure a plus.
• Experience managing multiple clients.
• Experience in personnel administration, staffing, recruitment, and training.

Responsibilities

• Lead paid search accounts, delivering client expectations and insights.
• Collaborate with integrated media and analytics teams to develop recommendations and actionable insights.
• Develop decisive strategies to meet client objectives and communicate them clearly.
• Manage team effectively toward a single-minded goal and ensure high-quality, on-time work.
• Stay current with the digital landscape and continually measure activity to improve client results.

Skills

Communication skills

Team leadership

Strategic planning

Cross-functional collaboration

Paid search management

AI impact on search

Education

Bachelor’s degree in related field

Tools

Google Ads

Microsoft Ads

GA4

Looker Studio

SEMRush

PMAX

Google Shopping

Job description

Agency: Carmichael Lynch Job Function: Media Job Subfunction: Media Planning and Buying Job Description: Role: The paid search associate media director is responsible for the daily management of assigned accounts and media teams. This role oversees the development, presentation, implementation and optimization of the Media strategy within the framework of the overall plan. This role is the key facilitator of cross-functional collaboration within the agency. In addition, this role is responsible to support business improvement by meeting personal and departmental goals and objectives timely and effectively.

Essential Functions/Principal Accountabilities of the Job:

• Dynamic Business Leader Ensures paid search accounts are delivering on client expectations Collaborates with integrated media and analytics teams to develop recommendations as well as provide analysis and actionable insights Forms decisive and insightful strategies to meet client objectives Helps craft client objectives based on business and marketing knowledge Demonstrates thorough understanding of client business and how to achieve results Builds options to address objectives, works with internal teams to bring to life Manages team effectively toward a single-minded goal Demonstrates clear understanding of trade-offs that influence media decisions
• Paid Search Innovation Stays current with the ever-changing digital landscape and its impact on clients’ paid search efforts and actively shares findings with the team Tests, learns, and applies findings where necessary Proactively measures activity to continuously improve client results Demonstrates initiative to learn agency and departmental systems and resources
• Media Visionary Champions innovation and change in evolving approach for client business Proactively seeks to redefine status quo with media partners and clients Leverages insights regarding target consumer and media's role in communications Creates expectation of innovation and collaboration on team Proactively measures activity to continually improve client results
• Team Leader Effectively manages client, vendor, and internal relationships in and across departments Effectively manages a team to ensure work is high quality and on time Leverages working relationships with outside vendors toward client benefits Maintains a professional, can-do attitude at all times Instills and rewards initiative among reports Provides professional and discipline mentorship to grow career of reports Communicates effectively across all levels, including upward, lateral, and downward Contributes to a positive departmental and agency culture

Note: These are the major functions and accountabilities required of the position and are the predominant criteria by which performance will be assessed.

OTHER DUTIES AS ASSIGNED.

Working Relationships, Autonomy, and Supervision: The Associate Media Director must interact regularly, and collaborate effectively with the all personnel of the Agency. The Associate Media Director will participate in the resolution of external client issues. Work direction is from: Group Media Director.

Required Qualifications, Experience & Knowledge:

Education: A bachelor’s degree in a related field.

• 8-10 years of hands-on paid search/SEM experience (current title should be Supervisor level or greater).
• Working knowledge of Google Ads and Microsoft Ads
• Experience managing multiple paid search accounts and thought leadership on the effects of A.I. on Search Experience using Google Analytics 4 (GA4)
• Experience with organic search/SEO principles, third-party bidding tools (e.g., Search Ads 360), Google Looker Studio, and competitive insight tools (e.g., SEMRush)
• Proficiency in Google Shopping and Performance Max (PMAX) Local market planning/buying exposure a plus.
• Experience managing multiple clients
• Experience in personnel administration, staffing, recruitment, and training.
• Strong experience delivering programs from hypothetical to flawless real world execution is a requirement.

• Strong attention to detail
• Strong collaboration skills
• Ability to handle multiple tasks
• Superior communication skills
• Strong verbal and written presentation skills
• Passionate and professional
• Authentic team player
• Strong respect of the creative process and product
• Ability to contribute unique and original thinking and solutions
• Active listener
• Ability to manage and prioritize personal workload effectively
• Results-oriented, with a commitment to accountability
• Strength in dealing with change
• Approachability
• Ability to manage up well
• Conveys integrity and trust

The salary range for this position is listed below. Where an employee or prospective employee is paid within this range will depend on a variety of factors, including but not limited to budget, relevant experience, qualifications, and tenure in similar roles. Consideration may also be given to internal salary data for current or former employees in the same or similar positions.

Salary Range: $100,000 - 110,000 annually

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.

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