Marketing Manager

SAME; Santa Monica (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

SAME is a luxury-forward fashion brand seeking a Marketing Manager to lead brand marketing initiatives across digital, retail, partnerships, launches, and customer engagement. The role emphasizes storytelling, creative strategy, and performance-driven growth within a fashion/lifestyle context.

Based in Santa Monica, this full-time in-person position requires overseeing campaigns, seasonal calendars, and cross-functional collaboration to elevate SAME's elevated aesthetic and market presence.

Qualifications

• 4-7+ years of experience in fashion, luxury, beauty, or lifestyle marketing.
• Strong understanding of brand marketing, campaign development, and customer engagement.
• Experience overseeing campaigns across email, SMS, partnerships, retail marketing, and paid media initiatives.
• Excellent communication, organizational, and project management skills.
• Strong eye for branding, luxury positioning, and visual storytelling.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Collaborative, proactive, and solutions-oriented mindset.
• Experience with Shopify, Klaviyo, Google Analytics, and marketing analytics platforms preferred.

Responsibilities

• Lead and execute brand marketing initiatives across digital, retail, partnerships, launches, and campaigns.
• Develop seasonal marketing calendars aligned with product drops and store openings.
• Manage campaign strategy and execution across email, SMS, paid media, events, and partnerships.
• Collaborate with creative, PR, social, eCommerce, and retail teams for cohesive storytelling.
• Assist in planning photoshoots, launches, events, and brand activations.
• Oversee relationships with agencies, vendors, and strategic partners.
• Analyze campaign performance and customer data to optimize strategies.
• Support customer acquisition, retention, and brand awareness across channels.

Skills

Brand marketing

Campaign management

Email marketing

SMS marketing

Retail marketing

Partnerships

Luxury storytelling

Team collaboration

Creative direction

Tools

Shopify

Klaviyo

Google Analytics

Google Workspace

Job description

SAME is seeking a highly strategic, creative, and forward-facing Marketing Manager to lead the brand's marketing initiatives across digital, retail, partnerships, launches, and customer engagement. This role is ideal for someone deeply immersed in fashion, luxury, and culture who understands how to build brand awareness while driving measurable business growth.

The Marketing Manager will play a key role in shaping the brand narrative across all customer touchpoints, overseeing campaign execution, brand partnerships, launch strategy, retail marketing, and cross-functional marketing initiatives. The ideal candidate has strong experience within luxury fashion or lifestyle brands and understands both creative storytelling and performance-driven marketing.

MARKETING MANAGER

SAME

Full-Time · In-Person · Santa Monica, CA

Monday-Friday · 9:00 AM-5:00 PM

SAME is seeking a highly strategic, creative, and forward-facing Marketing Manager to lead the brand's marketing initiatives across digital, retail, partnerships, launches, and customer engagement. This role is ideal for someone deeply immersed in fashion, luxury, and culture who understands how to build brand awareness while driving measurable business growth.

The Marketing Manager will play a key role in shaping the brand narrative across all customer touchpoints, overseeing campaign execution, brand partnerships, launch strategy, retail marketing, and cross-functional marketing initiatives. The ideal candidate has strong experience within luxury fashion or lifestyle brands and understands both creative storytelling and performance-driven marketing.

KEY RESPONSIBILITIES

• Lead and execute brand marketing initiatives across eCommerce, retail, wholesale, launches, partnerships, and campaigns
• Develop and oversee seasonal marketing calendars aligned with product drops, store openings, retail activations, and key business moments
• Manage campaign strategy and execution across email, SMS, paid media, partnerships, events, and customer marketing initiatives
• Collaborate closely with creative, PR, social, eCommerce, and retail teams to ensure cohesive storytelling across all channels
• Assist in planning and executing photoshoots, launches, events, gifting initiatives, and brand activations
• Oversee relationships with external agencies, marketing vendors, and strategic partners
• Analyze campaign performance and customer engagement data to optimize future marketing strategies
• Support customer acquisition, retention, and brand awareness initiatives across digital and physical retail channels
• Assist in developing marketing strategies for retail stores, pop-ups, and international expansions
• Stay informed on fashion, luxury, cultural, and digital marketing trends to help evolve the brand's positioning and growth strategy
• Ensure all outward-facing marketing aligns with the elevated aesthetic, voice, and positioning of SAME

QUALIFICATIONS

• 4-7+ years of experience in fashion, luxury, beauty, or lifestyle marketing
• Strong understanding of brand marketing, campaign development, and customer engagement
• Experience overseeing campaigns across email, SMS, partnerships, retail marketing, and paid media initiatives
• Excellent communication, organizational, and project management skills
• Strong eye for branding, luxury positioning, and visual storytelling
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Collaborative, proactive, and highly solutions-oriented mindset
• Experience with Shopify, Klaviyo, Google Workspace, and marketing analytics platforms preferred
• Passion for fashion, luxury, design, and culture

DETAILS

• Full-time, in-person role based in Santa Monica, California
• Monday through Friday, 9:00 AM-5:00 PM
• This role is ideal for someone who understands both the creative and strategic sides of luxury brand marketing and is excited to help shape the continued growth of SAME.