Affiliate and Lifecycle Manager

+ Lux Unfiltered, Inc.; Rancho Santa Fe (CA); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive Compensation

Discretionary Bonus

Generous Access to Beauty Products

Paid Time Off

Casual Working Environment

Work from home Fridays

Job summary

Lux Unfiltered, Inc. seeks an Affiliate & Lifecycle Manager in Rancho Santa Fe, California, to drive profitable growth via affiliate and lifecycle channels.

You will develop and scale an affiliate program while managing email and SMS strategies. The role requires strong communication and analytical skills, with a direct working relationship with the founder.

Compensation includes competitive salary, performance bonuses, and generous access to beauty products.

Qualifications

• 3–6 years of hands-on experience in affiliate or lifecycle marketing.
• Direct experience with affiliate platforms like ShopMy and Amazon Associates.
• Strong understanding of lifecycle KPIs: open rates, conversion, LTV.

Responsibilities

• Build and scale Lux Unfiltered's affiliate strategy across various platforms.
• Own Klaviyo and Attentive strategies, including optimizing workflows and campaigns.
• Work closely with the marketing team for promotional planning.

Skills

Affiliate marketing

Lifecycle marketing

Data analysis

Written communication

Tools

Klaviyo

Attentive

Shopify

Job description

LUX UNFILTERED is the gateway to modern-day effortless beauty. Founded by digital creator Sivan Ayla in 2019, the brand began with its iconic Summer Skin gradual self-tanning cream and has since become a destination for low-maintenance beauty. LUX UNFILTERED is redefining sunless tanning and skincare through formulas and fragrances that enhance your color and your confidence. Designed to look natural on your skin and aesthetic on your shelf, each product combines skin-loving ingredients and luxury fragrances to provide the most elevated experience.

You will be joining a fast-paced, fun organization and will play an essential role in driving profitable growth across affiliate and lifecycle channels. We're looking for an Affiliate & Lifecycle Manager who is equal parts strategic and hands-on — someone who can build a high-performing affiliate program from the ground up while owning our email and SMS programs end-to-end.

Description

We're hiring an Affiliate & Lifecycle Manager to own two of the most important growth levers we haven't fully unlocked yet: building a real affiliate program and taking our lifecycle marketing to the next level.

On the affiliate side, you'll build and scale our presence on ShopMy, LTK, Amazon Associates, and traditional affiliate networks, turning creator-driven commerce into a meaningful revenue channel for the brand. This is the performance side of the partnerships world, distinct from our organic creator and influencer work, which is owned by our Content & Partnerships Manager.

On the lifecycle side, you'll own our Klaviyo email and SMS programs end-to-end, building flows, refining segmentation, executing campaigns, and driving repeat purchase, retention, and LTV.

This is a hands-on, in-platform role. You'll be the one building the affiliate program from the ground up and writing the segmentation strategy in Klaviyo, not directing a team to do it.

Responsibilities

Affiliate Program

• Build and scale Lux Unfiltered's affiliate strategy across ShopMy, LTK, Amazon Associates, ShareASale/Impact, and other relevant networks
• Identify, recruit, and onboard high-performing affiliate partners (creators, publishers, deal sites, editorial)
• Negotiate commission structures, promo codes, and exclusive offers
• Manage day-to-day affiliate communication, campaign briefs, and performance feedback
• Develop reporting frameworks to track affiliate revenue, ROI, and incremental contribution
• Partner with the Content & Partnerships Manager to convert top organic creators into paid affiliate relationships when there's a fit

Lifecycle Marketing

• Own Klaviyo end-to-end: building and optimizing flows (welcome, post-purchase, replenishment, win-back, browse abandon, cart abandon), managing segmentation, and overseeing deliverability
• Own Attentive (SMS) strategy and execution alongside email
• Build and execute the campaign calendar — promotional sends, product launches, education, and retention campaigns
• Develop segmentation strategies that improve open rates, conversion, and LTV
• Partner with creative on copy and design briefs that align lifecycle with the broader brand voice
• Test and iterate continuously — subject lines, send times, offers, formats

Cross-Functional Partnership

• Work closely with the Content & Partnerships Manager to align affiliate and influencer strategies
• Partner with the founder and broader marketing team on promotional planning, launch calendars, and growth strategy
• Coordinate with paid media agencies to align affiliate and lifecycle promos with paid acquisition campaigns
• Report on performance weekly, surfacing what's working, what's not, and what to do next

Must Haves

• 3–6 years of hands-on experience in affiliate marketing, lifecycle marketing, or both
• Direct experience building or scaling an affiliate program through ShopMy, LTK, Amazon Associates, ShareASale, Impact, or similar platforms — as a revenue channel, not just relationship management
• Strong understanding of lifecycle KPIs: open rates, click‑through rates, conversion, repeat rate, LTV, AOV
• Comfortable with data — you can pull reports, spot trends, and translate numbers into action
• Excellent written communication (you'll be writing a lot of copy, briefs, and partner messages)
• Based in San Diego County or willing to relocate (4 days in-office required)

Nice to Haves

• DTC beauty, wellness, or lifestyle brand experience
• Experience with Attentive or other SMS platforms
• Familiarity with Shopify
• Track record of measurable revenue impact from affiliate or lifecycle programs
• Comfort working directly with founders or small executive teams
• Background in creator economy or influencer marketing
• Copywriting skills for email and SMS
• Competitive Compensation
• Discretionary Bonus
• Generous Access to Beauty Products
• Paid Time Off
• Casual Working Environment
• A direct working relationship with the founder
• Fun, Team-Building Events
• Work from home Fridays – 4 Days in office (North County San Diego)