Associate Manager, Design Optimization

Condé Nast Germany; New York (NY); On-site; USD 72,000 - 83,000; Full time

Job summary

Condé Nast is seeking an Associate Manager, Design Optimization in New York to drive thumbnail design and optimization for YouTube pilots and library content. The role blends creative work with an understanding of how algorithms push content and why videos are clicked.

The ideal candidate thrives on testing hypotheses, iterating quickly, and using data to improve CTR, impressions, and views across the catalog. This is a fast-paced, data-informed position.

Qualifications

• Minimum of 3 years of experience in a similar role for a media company, creator or MCN.
• Be curious and entrepreneurial, always looking for new methods to grow CTR, impressions and views on new and library content.
• Willingness and eagerness to learn, iterate, and grow as new products and partnerships are launched.
• Highly detail oriented, strong intuition, and organized.
• Proficiency with YouTube CMS and analytics.

Responsibilities

• Develop thumbnails and titles for YouTube pilots
• Create new thumbnail templates for existing key shows
• Partner with programming to ensure core appeal is always expressed in optimization
• Continuously monitor and proactively reoptimize library content
• Create new systems to measure the effectiveness of reoptimization tactics
• With Creative Optimization teammates, utilize community mechanisms to promote re-optimized content

Skills

YouTube algorithm

YouTube Analytics

YouTube CMS

Thumbnail design

Data-driven

Media industry

Job description

Condé Nast is one of the world’s most renowned media publishing companies, creating and distributing every type of media today, spanning print and digital publishing in all formats. With a portfolio of some of today’s most influential brands, the company continues to grow its audience through a global operational and content infrastructure across its 12 owned and operated markets. Headquartered in New York City, the company’s owned and operated markets include China, France, Germany, India, Italy, Japan, Mexico & Latin America, Spain, Taiwan, UAE/Dubai, the U.K., and the U.S., with additional local license partners in over twenty additional markets across the globe. Lead brands include Vogue, The New Yorker, GQ, Architectural Digest, Condé Nast Traveler, Vanity Fair, Wired, Allure, Ars Technica, Bon Appétit, House & Garden, Pitchfork, Tatler, and Vogue Business.

Job Description

Location:

New York, NY

Condé Nast’s central Video Creative Optimization team is looking for an Associate Manager, Design Optimization to provide cutting edge thumbnail design and ensure principles of appeal are applied to our new digital video releases and our engaging library of existing content. This is a role that encompasses both an expertise of thumbnail creation and an understanding of how algorithms recommend content to users and why videos are clicked on.

The ideal candidate will have a passion for digital video, how it’s consumed, how it’s shared and must love being rigorous with data. This is a role for someone who wants to test hypotheses, iterate, learn and be comfortable with the speed of change.

The position is based in New York and will report to the Senior Director of Creative Optimization.

Primary Responsibilities

• Develop thumbnails and titles for YouTube pilots
• Create new thumbnail templates for existing key shows
• Partner with programming to ensure core appeal is always expressed in optimization
• Continuously monitor and proactively reoptimize library content
• Create new systems to measure the effectiveness of reoptimization tactics
• With Creative Optimization teammates, utilize community mechanisms to promote re-optimized content

Requirements

• Minimum of 3 years of experience in a similar role for a media company, creator or mcn
• Be curious and entrepreneurial, always looking for new methods to grow CTR, impressions and views on new and library content
• Willingness and eagerness to learn, iterate, and grow as new products and partnerships are launched\
• Highly detail oriented, strong intuition, and organized
• Advanced understanding of the YouTube algorithm
• Expertise of YouTube Analytics
• Expertise of YouTube CMS

The expected base salary range for this position is from $72,000 to $82,500. Salary offers are based on a wide range of factors, including but not limited to relevant skills, training, experience, and education.

Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.