Associate Email Marketing Technologist (Salesforce Marketing Cloud/SFMC)

Cook Systems; Memphis (TN); On-site; USD 50,000 - 80,000; Full time

Job summary

A leading company in Memphis is seeking an Associate Email Marketing Technologist with proficiency in Salesforce Marketing Cloud. The role involves executing email campaigns, collaborating with design teams, and optimizing performance through effective testing. Ideal candidates will have a strong background in email marketing, excellent copywriting skills, and the ability to thrive in a fast-paced environment.

Qualifications

• 2-3 years experience in email marketing and campaign management.
• Proficient in using Salesforce Marketing Cloud's features like Journey Builder.
• Strong understanding of email design best practices.

Responsibilities

• Produce and execute email campaigns including building emails, creative alignment, and QA.
• Collaborate with designers for email creative optimization.
• Provide regular campaign performance reports based on KPIs.

Skills

Email Campaign Production

Copywriting

Collaboration

Rendering Testing

Data Management

Tools

Salesforce Marketing Cloud

Adobe Photoshop

Job description

Associate Email Marketing Technologist (Salesforce Marketing Cloud/SFMC)

Direct message the job poster from Cook Systems

Principal Technical Recruiter at Cook Systems | Actively Connecting Top Tech Talent with Exciting Careers for Over 20 Years

COOK SYSTEMS has an IMMEDIATE need for an Associate Email Marketing Technologist (Salesforce Marketing Cloud/SFMC).

The Performance Marketing Email team requires contract services to coordinate with email and cross-functional teams for planning, creating, deploying, and optimizing email campaigns.

Essential Job Functions:

• Produce and execute email campaigns, including building emails from templates and HTML, copywriting, creative alignment, QA, and deployment.
• Collaborate with designers to create and optimize email creative and copy based on best practices.
• Perform render testing across devices to QA emails and ensure correct rendering.
• Build testing opportunities across email campaigns.
• Provide regular campaign performance reports based on KPIs.
• Assist with SFMC advanced functionality setup and maintenance.

Required Platform Experience:

• Salesforce Marketing Cloud experience is required.
• Content Builder – required.
• Journey Builder – required.
• Contact Builder – preferred.

Required Experience: 2–3 years overall.

Top Skills:

• Experience working in Salesforce Marketing Cloud to build and deploy emails.
• Ability to create and proof content.
• Experience in Photoshop for creating email images.

Ideal Candidate Profile:

• Salesforce Marketing Cloud (SFMC) experience, including Journey Builder, Email Studio, and Automation Studio.
• Proven track record of building and optimizing complex email campaigns and customer journeys.
• Strong understanding of data extensions, segmentation, and dynamic content.
• Attention to detail and QA skills.

Content Creation & Copywriting:

• Proficient in writing clear, concise, and engaging email content aligned with AP Style guidelines.
• Experience collaborating with teams to maintain voice and tone consistency.

Design & Visual Communication:

• Proficient in Adobe Photoshop for email asset creation, image optimization, and layout design.
• Knowledge of email design best practices, including responsive design and accessibility.

Project & Time Management:

• Ability to manage multiple projects in fast-paced environments.
• Self-starter with organizational skills to meet deadlines without compromising quality.

Additional Operational Duties:

• Work with email, marketing, design, and analytics teams to align strategies with campaign goals.
• Design and execute A/B tests on subject lines, content, CTAs, and send times.
• Ensure compliance with GDPR, CAN-SPAM, and other regulations.