Associate Director, Video Partnerships — Enterprise (Hybrid)

Interpublic Group; New York (NY); Hybrid; USD 70,000 - 125,000; Full time

Job summary

Interpublic Group's Initiative agency seeks an Associate Director, Video Partnerships in New York. This senior client-facing role combines leadership, strategy, and deal negotiation to optimize cross-platform video partnerships.

You will guide teams, develop proposals, and collaborate with MB SBU’s to maximize client outcomes while maintaining a strong focus on performance and measurement.

Qualifications

• National broadcast media buying experience with demonstrated negotiating skills.
• Understanding of the principles of marketing, advertising, and media data sources; what is measured and reported.
• Superior analytical and quantitative abilities and the ability to translate data into well-articulated ideas.
• Knowledge of buying, planning, client presentation and reporting.
• Technical proficiency with media systems and MS Excel, Word, and PowerPoint.

Responsibilities

• Collaborate with Comms Design, Analytics and Client Advice and Management to ensure alignment with and delivery against client KPI’s.
• Identify synergistic and/or targeted opportunities on an on-going basis for clients to further drive their business.
• Accountable for video plan output timeliness, accuracy, and overall excellence.
• Plans, directs, supervises, resolves, and coordinates work activities of team and handles all personnel requirements for immediate staff including training and development.
• Develop processes and manage team to ensure superior stewardship, optimization, delivery and post-analysis.
• Prepare and deliver proposals to various audiences.
• Provide Partnerships support for various New Business pitches including cost exercises.
• Support and collaborate with all MB SBU’s for maximum effectiveness and seamless integration onto client business as well as support MAGNA aggregate negotiations across appropriate channels.

Skills

National broadcast media buying

Marketing/media data concepts

Analytical and quantitative skills

Buying, planning, client presentation,

MS Excel/Word/PowerPoint

Job description

Interpublic Group's Initiative agency seeks an Associate Director, Video Partnerships in New York. This senior client-facing role combines leadership, strategy, and deal negotiation to optimize cross-platform video partnerships.

You will guide teams, develop proposals, and collaborate with MB SBU’s to maximize client outcomes while maintaining a strong focus on performance and measurement.