Director, U.S. Marketing: DtP & HCC Strategy (Hybrid)

PR Girl Manifesto; Northern (KY); On-site; USD 191,000 - 300,000; Full time

Job summary

Merck & Co., Inc. is seeking a Director of U.S. Marketing, HCC Strategy for Atherosclerosis to lead the end-to-end Direct to Patient strategy and comprehensive HCC initiatives.

The role reports to the Executive Director, U.S. Commercial Leader, Atherosclerosis, and is based in the Upper Gwynedd, PA area with hybrid work options. The successful candidate will bring deep consumer marketing expertise, strong launch leadership, and the ability to navigate a complex matrix.

Qualifications

• Significant consumer marketing, patient access, digital health, product ownership, or platform-based solution experience.
• Strong business acumen and analytical skills.
• Experience owning strategy, roadmap, launch execution, budget, forecasting, and cross-functional delivery for complex initiatives.

Responsibilities

• Develop comprehensive HCC strategy, experience and activation plan.
• Own the end-to-end Direct to Patient strategy for Atherosclerosis and ensure launch readiness.
• Lead cross-functional collaboration across marketing, access, payer marketing, customer experience, digital, analytics, legal, compliance, privacy, medical, supply chain, training, and external partners.
• Operate in an agile model with backlog priorities, sprint goals, and clear outcomes.
• Partner with Product Marketing Owners to drive transparency, coordination, and prioritization.

Skills

Accountability

Adaptability

Backlog Management

Business Acumen

Business Decisions

Decision Making

Digital Marketing

Influencing Without Authority

Marketing Budget Management

Market Research

Omnichannel Marketing

People Leadership

Pharmaceutical Sales Marketing

Product Launches

Product Management

Stakeholder Management

Strategic Planning

Strategy Development

Teamwork

Education

Bachelor’s degree or equivalent (BA/BS)

MBA or equivalent advanced degree

Job description

Merck & Co., Inc. is seeking a Director of U.S. Marketing, HCC Strategy for Atherosclerosis to lead the end-to-end Direct to Patient strategy and comprehensive HCC initiatives.

The role reports to the Executive Director, U.S. Commercial Leader, Atherosclerosis, and is based in the Upper Gwynedd, PA area with hybrid work options. The successful candidate will bring deep consumer marketing expertise, strong launch leadership, and the ability to navigate a complex matrix.