Associate Director, Social Strategy

Merkley + Partners; New York (NY); On-site; USD 115,000 - 125,000; Full time

Job summary

Omnicom is seeking a senior social strategy professional to shape Mercedes-Benz engagement across owned, earned, and paid channels. The role partners with Brand, Product Marketing, CRM, Media, and Creative teams to craft social‑first campaigns and develop briefs, playbooks, and platform recommendations that align with business goals.

You will manage Meta Business Manager and other tools, analyze audience behavior, and use insights to optimize content and customer experience.

Qualifications

• Develop integrated social media strategies across owned, earned, and paid channels.
• Partner with Brand, Product Marketing, CRM, Media, and Creative teams on social-first campaigns.
• Create strategic briefs, channel playbooks, and content frameworks.
• Manage Meta Business Manager and other platform tools.
• Analyze audience behaviors and platform performance to inform content strategy.

Responsibilities

• Develop integrated social media strategies that define how Mercedes-Benz should engage across platforms.
• Partner with cross-functional teams to support launches, storytelling, and retail initiatives.
• Create briefs, playbooks, and platform recommendations aligning with business goals.
• Manage social platform tools to enable campaign development and testing.
• Analyze audience behavior and trends to inform strategy and CX.
• Leverage listening and competitive intelligence for actionable insights.
• Develop executive thought leadership content and social narratives.
• Educate stakeholders on platform evolution and best practices.
• Mentor junior strategists and evolve social capabilities across the organization.

Skills

Social strategy

Cross-functional collaboration

Content strategy

Campaign management

Data analysis

Thought leadership content

Mentoring

Tools

Meta Business Manager

Social listening tools

Job description

Job Function

Strategy and Planning

Job Subfunction

Account Planning and Brand Planning

Responsibilities

• Develop integrated social media strategies that define how, where, and when Mercedes-Benz should engage consumers across owned, earned, and paid social channels, including Instagram, Facebook, TikTok, YouTube, LinkedIn, Reddit, Pinterest, and emerging platforms.
• Partner with Brand, Product Marketing, CRM, Media, and Creative teams to develop social-first campaigns supporting vehicle launches, brand storytelling, retail initiatives, experiential marketing, partnerships, and cultural moments.
• Create strategic briefs, channel playbooks, content frameworks, and platform recommendations that align creative execution with business objectives and channel best practices.
• Manage Meta Business Manager and other social platform tools to facilitate campaign development, creative testing, and collaboration across internal teams and agency partners.
• Analyze audience behaviors, platform performance, and consumer engagement trends to inform content strategy, creative optimization, and customer experience.
• Leverage social listening and competitive intelligence to uncover actionable insights, monitor brand sentiment, and identify opportunities for proactive engagement.
• Develop executive thought leadership content—including LinkedIn articles, bylines, keynote messaging, and social narratives—that positions Mercedes-Benz and its leaders at the forefront of automotive innovation, luxury, and mobility trends.
• Serve as the organization's subject matter expert on social media, educating internal stakeholders on platform evolution, best practices, measurement, and innovation.
• Mentor junior strategists and contribute to the continued evolution of social strategy capabilities across the organization.

115,000-125,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

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