Sr Social Strategist

GSD&M; Austin (TX); On-site; USD 110,000 - 140,000; Full time

Job summary

GSD&M in Austin, TX seeks a Senior Social Strategist to lead activation of social media strategy across channels, content frameworks, and measurement frameworks. The role collaborates with brand strategy, creative, and analytics teams to deliver social-first solutions.

You will define audience and channel plans, manage influencer partnerships, and guide paid social integration while building industry-leading practices. Excellent writing, communication, and relationship management are essential.

Qualifications

• Fluent across a variety of social channels with attention to detail.
• Familiarity with social media analytics, insights and reporting.
• Excellent writing, communication and presentation skills.
• Demonstrated ability to manage client and internal relationships.

Responsibilities

• Develop holistic social media strategies including audience definition and channel plans.
• Collaborate with creative and production teams to translate ideas into social-first executions.
• Lead and manage influencer programs and create influencer briefs.
• Partner with paid social on campaigns and evergreen deliverables.
• Provide ongoing thought leadership and optimize strategy with data.

Skills

Social media strategy

Content planning

Analytics & reporting

Client relationships

Writing & presentation

Job description

Job Description

Senior Social Strategists are responsible for developing and leading the activation of a brand('s) social media strategy and day-to-day decision-making. The Senior Social Strategist is a very dynamic role that demonstrates mastery of the fundamentals of social media including strategy, channel and content plans, community management, influencer strategy, paid social, and measurement frameworks. The role requires a passion for social media and the ability to leverage that deep understanding into effective social-first content and experiences for our clients. This role is a collaboration champion, working closely and productively with disciplines and key stakeholders across brand strategy, comms strategy, creative, account leadership, external agencies, etc. in the pursuit of First & Only solutions.

Agency

GSD&M

Job Function

Strategy and Planning

Job Subfunction

Research and Insights

Key Responsibilities

• Develop holistic social media strategies, including audience definition, channel plan, content framework, content rollout plans, social voice and measurement plans.
• Participate in client intake calls and process client briefs to develop social-activation briefs for creative teams.
• Partner and collaborate with creative and production teams to translate an idea into a social-first application within budget parameters.
• Collaborate with paid social team on both campaign and evergreen strategies and deliverables.
• Lead and manage brand influencer program (in collaboration with clients) and create influencer briefs.
• Oversee the development of communication guidelines and social voice.
• Oversee content/editorial calendar development.
• Identify opportunities to proactively engage with relevant industry influencers and events on social.
• Provide ongoing thought leadership, strategic guidance and industry-best practices to both clients and internal agency teams.
• Leverage a variety of social tools and data (social-media-management platforms, social listening, influencer, etc.) to inform and optimize strategy and content approach.
• Develop and/or oversee POVs on a range of social topics as needed.
• Monitor trends and updates in social media ecosystem and synthesize into clear brand implications and opportunities.
• Collaborate with analyst to inform monthly dashboard and ad hoc reporting to drive continuous optimization.
• Identify opportunities to fuel an ongoing learning agenda.

Minimum Qualifications

• Fluent across a variety of social channels as an active and passionate participant.
• Demonstrate a strong attention to detail ensuring that all creative content follows social best practices and brand guidelines.
• Familiarity with social media analytics, insights and reporting.
• Excellent writing, communication and presentation skills.
• Demonstrated ability to manage client and internal relationships.

Preferred Qualifications

• 5+ years’ experience
• Experience with large national brands is a plus.
• Deep understanding and participation in emerging platforms (i.e., TikTok)
• Working knowledge of social-media-management software and monitoring/listening tools is a plus.
• Technical understanding and ability to pick up new tools quickly.
• Working or applied knowledge of paid social strategies/tactics.
• Routinely takes initiative to improve process/workflow/methodologies.

Key Characteristics for Success

Community: You are effective in managing internal relationships across a wide variety of disciplines. Restlessness: You are never satisfied with the status quo. You have a relentless desire to learn new things and apply them in your day-to-day work.

• Curiosity: Naturally curious about the social landscape, new and developing channels, features, and creative techniques to explore, test and implement
• Freedom & Responsibility: You self-manage your own time according to deadlines and are proactive in managing expectations of your team

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.