Campaign Manager, Paid Social

GSD&M; Austin (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

GSD&M in Austin seeks a paid social media specialist to manage in-platform campaigns across key clients, tracking performance and optimizing tactics. You will collaborate with the social team to translate data into actionable insights and support cross-functional partners on strategy and execution.

The role requires 2–3 years of paid social experience, a strong Excel and analytics background, and the ability to multitask in a fast-paced environment.

Qualifications

• 2–3 years of experience managing paid social campaigns on Meta (Facebook/Instagram).
• Blueprint certification a huge plus; experience on Snapchat and Reddit preferred.
• Strong Excel and media analytics skills.
• Excellent organizational, detail-oriented, and multitasking in a fast-paced environment.

Responsibilities

• Function as an in-platform paid social campaign manager across a key media client.
• Consult with other members of the social team as they develop top down social strategies for clients; provide perspective and best practices from a paid media standpoint
• Co-develop with your supervisor a tactical execution plan based on the approved strategy, and then execute the plan following best practices and processes
• Responsible for the day to day execution of tactics, campaign management, optimization and budget pacing
• Organize campaign materials and set up ads across Meta, Snapchat, Reddit, X (Twitter), Linkedin
• Set up and organize tracking links for paid social campaigns
• Collaborate with other agency partner teams to provide cohesive and joint-recommendations/deliverables for clients
• Develop performance reports, leveraging in-platform knowledge and our data visualization dashboard (Datorama), and present findings and optimization plans to the client
• Collaborate with large internal team (programmatic, search) for all things paid social, developing a trusted relationship with internal teams and confidence in our execution
• Stay abreast of social media trends, best practices and platform updates and keep internal teams and clients alike updated on relevant trends
• Build analyses and POVs to be shared across teams and with clients

Skills

Meta Ads

Blueprint Certification

Snapchat

Reddit

Excel

Data Analytics

Organization

Communication

Education

BA/BS required

Tools

Google Analytics

Job description

Agency

GSD&M

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

• Function as an in-platform paid social campaign manager across a key media client
• Consult with other members of the social team as they develop top down social strategies for clients; provide perspective and best practices from a paid media standpoint
• Co-develop with your supervisor a tactical execution plan based on the approved strategy, and then execute the plan following best practices and processes
• Responsible for the day to day execution of tactics, campaign management, optimization and budget pacing
• Organize campaign materials and set up ads across Meta, Snapchat, Reddit, X (Twitter), Linkedin
• Set up and organize tracking links for paid social campaigns
• Collaborate with other agency partner teams to provide cohesive and joint-recommendations/deliverables for clients
• Develop performance reports, leveraging in-platform knowledge and our data visualization dashboard (Datorama), and present findings and optimization plans to the client
• Collaborate with large internal team (programmatic, search) for all things paid social, developing a trusted relationship with internal teams and confidence in our execution
• Stay abreast of social media trends, best practices and platform updates and keep internal teams and clients alike updated on relevant trends
• Build analyses and POVs to be shared across teams and with clients

Required Skills & Qualifications

• 2-3 years of experience managing paid social media campaigns on Meta (Facebook/Instagram) is required; Blueprint certification is a huge plus, and experience on other social platforms (Snapchat, Reddit) also preferred
• Experience with full funnel objectives and buy types
• Ability to translate analytics and reporting into meaningful insights and actionable recommendations
• Exceptional command of advanced Microsoft Excel and media analytical skill set
• Highly organized, extremely detail-oriented, and able to multitask and prioritize in a fast-paced, deadline-driven environment

Other Qualifications

• BA/BS required
• Well versed in Microsoft Office suite, especially in Excel, Powerpoint and Google suite of equivalent (Google Slides, Google Sheets, etc)
• Google Analytics experience a strong plus

You Are

• Comfortable with multi-tasking and have an innate sense of urgency
• Highly collaborative and adaptable to different situations, personalities and timelines
• Highly data-driven and analytical, with attention to detail and ability to turn data into actionable insights
• Organized and energetic
• Stellar with interpersonal skills
• A skilled communicator, written and verbal
• Equipped to speak in high technical terms when needed, or to simplify information for less tech-savvy audiences
• Eager to roll up your sleeves and do a little bit of everything
• Comfortable with a fast-paced environment
• A problem solver with high emotional intelligence and self-awareness
• Highly curious, and desire to carve new paths in strategies and use of social platforms
• Experienced in operating with a high level of integrity and transparency
• Enthusiastic to live GSD&M Core Values: Curiosity, Restlessness, Integrity, Community, Winning, Freedom & Responsibility

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.