Social Strategy Director

Critical Mass; Franklin (TN); On-site; USD 120,000 - 190,000; Full time

Job summary

Critical Mass in Nashville seeks a Social Strategy Director to lead our social vision for a key client. You will shape strategy, content direction, and measurement to move business outcomes in a regulated digital space.

You will partner with internal teams and external partners to drive strategic concepts from ideation through execution, guiding creative work and ensuring consistency across channels.

Qualifications

• 7–10 years in the social strategy space.
• 1–2 years in director-level leadership.
• Proven leadership mentoring teams.
• Strong analytical skills with social platforms and reporting tools.

Responsibilities

• Develop and own the social content strategy and opportunities.
• Lead tentpole content pieces and large campaigns.
• Partner with Community Manager and Creative teams to ensure vision.
• Provide strategic direction and monthly briefs to creative teams.
• Oversee reporting with Emplifi to track performance and optimize.
• Coordinate with client social leads to align with business objectives.
• Build trust and long‑term stability with key clients.

Skills

Social strategy

Leadership

Analytics

Content strategy

Team management

Client leadership

Tools

Emplifi

Sprout Social

Sprinklr

Brandwatch

Talkwalker

Job description

Job Description

As Social Strategy Director, you'll be the strategic leader and trusted advisor onsite with one of our key clients in Nashville. The right candidate for this role will know how to develop and articulate compelling social strategy while leading the creative vision and content direction that moves the needle in a regulated digital communication space. You'll partner closely with our internal teams and external partners to bring strategic concepts to life and become a key leader in CM’s social group.

Agency

Critical Mass

Job Function

Strategy and Planning

Job Subfunction

Account Planning and Brand Planning

Responsibilities

• Develop and own the social content strategy, identifying strategic opportunities and creating POVs on how to tackle new product launches, campaigns, and market shifts
• Lead the conception and strategic direction of tentpole content pieces and large-scale campaigns, determining the right approach for rollout and execution
• Partner with the Community Manager and Creative teams to ensure strategic vision is executed consistently across channels
• Provide strategic leadership and direction to the internal creative team, briefing them monthly on content development needs, strategic priorities, and creative opportunities
• Oversee reporting and analytics, working hands‑on with Emplifi to track performance, identify insights, and execute strategic optimizations
• Coordinate closely with client social leads to understand pain points, opportunities, and business objectives—particularly in a social operation in transformation
• Build trust, confidence, and long-term stability with key clients

Qualifications

• 7-10 years of experience in the social strategy space, including 1-2 years of director-level experience (or equivalent leadership experience) managing social strategy and teams
• A strategic mindset paired with hands‑on creative understanding—you can speak "creative" and guide creative development regardless of whether you're making it
• Proven leadership experience managing or mentoring team members with a focus on strategic output
• Strong analytical skills with hands‑on knowledge of social media management platforms and reporting tools
• Organizational skills with the ability to manage multiple strategic initiatives and pace work to bring big ideas to life
• Meticulous attention to detail with the ability to provide thorough strategic & creative QA

Nice-to-Haves

• Automotive experience
• Experience with Emplifi ideal; experience with similar software (Sprout Social, Sprinklr, etc) also an asset
• Experience with social listening platform(s) (i.e. Brandwatch, Talkwalker, etc)

Additional Information

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

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Equal Employment Opportunity

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.