Associate Director, Digital Partnerships

Adelphi Group; Los Angeles (CA); On-site; USD 108,000 - 132,000; Full time

Job summary

Initiative, an Omnicom Media Network agency in Los Angeles, is seeking a senior media planner/buyer to drive multi-channel campaigns. You will oversee promotion production plans, budgets and forecasts, and coordinate with cross-functional teams to optimize media spend and reach.

This role requires strong strategic thinking and hands-on campaign leadership. The position emphasizes in-office collaboration with a focus on delivering measurable results and budget efficiency within a dynamic

Qualifications

• Experience planning and buying media across channels.
• Ability to manage budgets and forecast media spend.
• Strong negotiation and vendor management skills.

Responsibilities

• Lead media planning and buying efforts for campaigns.
• Negotiate and purchase advertising placements aligned with the plan.
• Monitor campaign performance and optimize spend for ROI.

Skills

Media planning

Media buying

Budget management

Job description

Agency:

Initiative

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Utilizes specialized knowledge to execute tasks, lead smaller projects or oversee specific components of larger initiatives. Addresses non-routine problems and contributes to process improvements by applying technical or professional expertise. Decision-making is informed by established practices and past experience, ensuring effective and informed outcomes.
OR
May oversee the daily activities of team members within a specific area, to ensure task completion, and coordinating with other supervisors as necessary.
Develops promotion production plans, budgets and forecasts based on past results, updates same based on new data and monitors results to determine campaign effectiveness. Negotiates and purchases advertising placements on behalf of an organization in alignment with the advertising campaign plan. Ensures advertising and promotional campaigns are targeted to the appropriate audiences through the appropriate media outlets and tracks reach of campaigns to ensure optimized spend of advertising budget.$120,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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