Sr Social Strategist

Adelphi Group; Austin (TX); On-site; USD 110,000 - 150,000; Full time

Job summary

Omnicom’s agency ecosystem seeks a Senior Social Strategist to lead the activation of a brand’s social media strategy and day-to-day decision-making. You will drive social-first content, collaborate across brand strategy, comms, creative, and client leadership, and guide influencers and paid social initiatives.

The role emphasizes thought leadership, data-driven optimization, and a proactive stance on learning and improving workflows across teams.

Qualifications

• Fluent across a variety of social channels as an active and passionate participant.
• Strong attention to detail ensuring that all creative content follows social bestpractices and brand guidelines.
• Familiarity with social media analytics, insights and reporting.
• Excellent writing, communication and presentation skills.
• Demonstrated ability to manage client and internal relationships.
• 5+ years’ experience.
• Experience with large national brands is a plus.
• Deep understanding and participation in emerging platforms (i.e., TikTok).
• Working knowledge of social-media-management software and monitoring/listening tools is a plus.
• Technical understanding and ability to pick up new tools quickly.
• Working or applied knowledge of paid social strategies/tactics.
• Routinely takes initiative to improve process/workflow/methodologies.

Responsibilities

• Develop holistic social media strategies, including audience definition, channel plan, contentframework, content rollout plans, social voice and measurement plans.
• Participate in client intake calls and process client briefs to develop social-activationbriefs for creative teams.
• Partner and collaborate with creative and production teams to translate an idea into a social-first application within budget parameters.
• Collaborate with paid social team on both campaign and evergreen strategies and deliverables.
• Lead and manage brand influencer program (in collaboration with clients) and create influencer briefs.
• Oversee the development of communication guidelines and social voice.
• Oversee content/editorial calendar development.
• Identify opportunities to proactively engage with relevant industry influencers and events onsocial.
• Provide ongoing thought leadership, strategic guidance and industry-best practices to bothclients and internal agency teams.
• Leverage a variety of social tools and data to inform and optimize strategy and content approach.
• Develop and/or oversee POVs on a range of social topics as needed.
• Monitor trends and updates in social media ecosystem and synthesize into clear brandimplications and opportunities.
• Collaborate with analyst to inform monthly dashboard and ad hoc reporting to drivecontinuous optimization.
• Identify opportunities to fuel an ongoing learning agenda.

Skills

Social media

Content strategy

Analytics & insights

Client management

Writing & presentation

Job description

Agency:

GSD&M

Job Function:

Strategy and Planning

Job Subfunction:

Research and Insights

Job Description:

Senior Social Strategists are responsible for developing and leading the activation of a brand(’s)social media strategy and day-to-day decision-making.The Senior Social Strategist is a very dynamicrole that demonstrates mastery of the fundamentals of social media including strategy, channel andcontent plans, community management, influencer strategy, paid social, and measurement frameworks. The role requires a passion for social media and the ability to leverage that deepunderstanding into effective social-first content and experiences for our clients. This role is acollaboration champion, working closely and productively with disciplines and key stakeholdersacross brand strategy, comms strategy, creative, account leadership, external agencies, etc. in thepursuit of First & Only solutions.

Key Responsibilities

• Develop holistic social media strategies, including audience definition, channel plan, contentframework, content rollout plans, social voice and measurement plans.
• Participate in client intake calls and process client briefs to develop social-activationbriefs for creative teams.
• Partner and collaborate with creative and production teams to translate an idea into a social-first application within budget parameters.
• Collaborate with paid social team on both campaign and evergreen strategies and deliverables.
• Lead and manage brand influencer program (in collaboration with clients) and create influencer briefs.
• Oversee the development of communication guidelines and social voice.
• Oversee content/editorial calendar development.
• Identify opportunities to proactively engage with relevant industry influencers and events onsocial.
• Provide ongoing thought leadership, strategic guidance and industry-best practices to bothclients and internal agency teams.
• Leverage a variety of social tools and data (social-media-management platforms, sociallistening, influencer, etc.) to inform and optimize strategy and content approach.
• Develop and/or oversee POVs on a range of social topics as needed.
• Monitor trends and updates in social media ecosystem and synthesize into clear brandimplications and opportunities.
• Collaborate with analyst to inform monthly dashboard and ad hoc reporting to drivecontinuous optimization.
• Identify opportunities to fuel an ongoing learning agenda.

Minimum Qualifications

• Fluent across a variety of social channels as an active and passionate participant.
• Demonstrate a strong attention to detail ensuring that all creative content follows social bestpractices and brand guidelines.
• Familiarity with social media analytics, insights and reporting.
• Excellent writing, communication and presentation skills.
• Demonstrated ability to manage client and internal relationships.

Preferred Qualifications

• 5+ years’ experience
• Experience with large national brands is a plus.
• Deep understanding and participation in emerging platforms (i.e., TikTok)
• Working knowledge of social-media-management software and monitoring/listening tools isa plus.
• Technical understanding and ability to pick up new tools quickly.
• Working or applied knowledge of paid social strategies/tactics.
• Routinely takes initiative to improve process/workflow/methodologies.

Key Characteristics for Success

• Community: You are effective in managing internal relationships across a wide variety ofdisciplines.
• Restlessness: You are never satisfied with the status quo. You have a relentless desire to learn new things and apply them in your day-to-day work.
• Curiosity: Naturally curious about the social landscape, new and developing channels,features, and creative techniques to explore, test and implement
• Freedom & Responsibility: You self-manage your own time according to deadlines and are proactive in managing expectations of your team

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

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