Associate Director, Social Creative

Warner Music Group; Los Angeles (CA); On-site; USD 95,000 - 105,000; Full time

Job summary

A leading music company in Los Angeles seeks an Associate Director, Social Creative to enhance social media engagement through creative content. Candidates should have a strong storytelling ability, expertise in video editing software, and a track record of producing engaging social media initiatives. This role emphasizes collaboration and requires high organizational skills. The successful applicant will create content aligned with strategies that resonate with diverse audiences, fostering connections and boosting engagement through innovative social campaigns.

Qualifications

• Proven track record as a social producer and editor with a strong portfolio.
• Experience in managing social media content aligned with brand strategy.
• Excellent communication skills with a knack for storytelling.

Responsibilities

• Create and manage engaging social media content.
• Pitch ideas based on creative brief criteria.
• Concept reactive social creative around trending topics.
• Use performance metrics to refine content.

Skills

Social media content creation

Video editing software proficiency

Storytelling

Project management

Analytical skills

Tools

Adobe Premiere Pro

After Effects

Capcut

Job description

Job Description:At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: ● Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. ● Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans. ● Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises. WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent. ****Job Title: Associate Director, Social Creative********A little bit about our team:****The Global Brand & Audience team develops and implements artist strategy and planning, driving culture and commercial streaming alike. The Brand & Audience Services team comprises cross-functional disciplines, including Creative Development, Paid Media, Influencer/Creator Marketing, and Direct-to-Fan and Community Engagement. The team is responsible for marquee artists and their storytelling.****Your role:****As Associate Director, Social Creative, you’ll marry artist strategy and audience insights to bring creative execution to life across social-first and social-native content. From developing repeatable formats for varying scenarios to concepting lo-fi and hi-fi materials, you’ll create shareable social media content for both organic and paid.****Here you’ll get to:***** Create and manage engaging, platform-specific social media content, blending storytelling with analytics to boost engagement (deep familiarity with each platform’s specs, limitations, safe zones, paid media units, etc.)* Pitch ideas based on strategy and creative brief criteria* Concept, refine, and manage always-on social creative (planned editorial programming around sync, milestone, seasonal, foreseeable cultural moments, competitive drafting, lifestyle alignment, and holidays) for owned and operated channels as well as partner artists' channels* Concept and develop reactive social creative around trending tracks, trending sounds and formats, breaking news, and pop culture* Shoot and edit content* Set the tone between concept and copywriting within brand guidelines* Use performance metrics (KPIs, engagement) to refine content and iterate on ideas* Leverage predictive tools and insights around relevant content categories in the always-evolving social landscape* Collaborate with cross-functional teams****About you:***** You are a social producer and editor with a proven track record (and portfolio - required) of organizing editorial that delivers against a defined strategy* You’re a storyteller at heart and an excellent communicator* You can anticipate what type of conversation and talk-factor social creative will elicit amongst different communities* You’re incredibly organized and can handle high volume intake and output without losing clever, savvy, and fun within the process* You are adept in video editing software (from Adobe Premiere Pro, After Effects, to Capcut, etc.)****We’d love it if you also had:***** Design experience* Copywriting across multiple tones of voice and audience vernacularAs the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.Together, we are ****Warner Music Group: Independent Minds. Major Sound.****Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter. Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG. Thanks for your interest in working for WMG. We love it here, and think you will, too.#LI-OnsiteThis position requires a minimum of four days per week in the office. We value in-office collaboration and believe it's essential for talent development and fostering strong working relationships.Salary RangeAnnual Rate: $95,000 - $105,000 AnnuallySalary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.Warner Music Group is an Equal Opportunity Employer.Links to relevant documents: