Associate Director, Programmatic & Direct Activation

Adelphi Group; Rayne Township (PA); On-site; USD 70,000 - 125,000; Full time

Job summary

Omnicom is seeking a strategic Associate Director of Digital Activation to own programmatic and direct activation for a high-profile financial services client. You will lead a team, drive performance, and shape activation strategy across channels, ensuring compliance and measurable outcomes in a regulated industry.

You will collaborate with the Senior Director to prioritize work, manage resources, and elevate the practice through innovation and data-driven decisions, with a focus on

Qualifications

• Bachelor’s degree or relevant post-secondary education, training, or equivalent experience.
• 5+ years of experience in programmatic and/or digital activation.
• Hands-on keyboard experience with DSPs (Yahoo!, The Trade Desk, DV360, Google Ads) and programmatic ecosystems.
• Experience executing across display, video, native, and direct publisher buys.
• Strong understanding of financial advertising regulations, data usage, and compliance considerations.

Responsibilities

• Lead and mentor Programmatic/Direct Investment team members, setting clear expectations and performance standards.
• Manage team resourcing and ensure efficient use of talent across workstreams.
• Support onboarding, training, and development of team members.
• Establish and reinforce best practices, processes, and frameworks.
• Foster a collaborative, accountable, and solutions-oriented team culture.
• Own Investment performance and identify opportunities to drive incremental growth.
• Develop strategies aligned to client business goals across awareness, consideration, and conversion.
• Identify and test new partners, products, and approaches.
• Own end-to-end execution of programmatic and direct publisher campaigns.
• Translate client strategy into actionable activation plans and ensure alignment with goals.
• Drive in-platform optimization including bidding strategies, audience refinement, inventory selection, and testing.
• Maintain rigorous pacing, delivery management, and troubleshooting across campaigns.
• Build and maintain relationships with programmatic platforms, SSPs, data providers, and premium publishers.

Skills

Leadership

Client communication

Data to insights

Strategic thinking

Education

Bachelor’s degree or relevant post-secondary education, training, or equivalent experience

Tools

Yahoo!

The Trade Desk

DV360

Google Ads

Job description

Omnicom is seeking a strategic Associate Director of Digital Activation to own programmatic and direct activation for a high-profile financial services client. You will lead a team, drive performance, and shape activation strategy across channels, ensuring compliance and measurable outcomes in a regulated industry.

You will collaborate with the Senior Director to prioritize work, manage resources, and elevate the practice through innovation and data-driven decisions, with a focus on