Director, Digital Activation & Programmatic Growth

Adelphi Group; New York (NY); On-site; USD 70,000 - 125,000; Full time

Job summary

Adelphi Group in New York is seeking an Associate Director of Digital Activation to own activation across programmatic and direct channels for a high-profile financial services account. You will lead a team, shape activation strategy, and drive performance with a focus on accountability, precision, and scale in a regulated industry.

The role requires hands-on expertise with DSPs, strong leadership, and the ability to translate data into business impact across awareness, consideration, and

Qualifications

• Bachelor's degree or relevant post-secondary education, training, or equivalent experience
• 5+ years of experience in programmatic and/or digital activation
• Hands-on keyboard experience with DSPs (Yahoo!, The Trade Desk, DV360, Google Ads) and programmatic ecosystems
• Experience executing across display, video, native, and direct publisher buys
• Strong understanding of financial advertising regulations, data usage, and compliance considerations
• Proficiency in ad serving and measurement tools
• Strong analytical skills with the ability to translate data into insights and business impact
• Proven team leadership or mentoring experience
• Strong client communication and presentation skills
• Ability to manage multiple workstreams in a fast-paced, high-stakes environment
• Strong negotiation and partner management skills

Responsibilities

• Lead and mentor Programmatic/Direct Investment team members, setting clear expectations and performance standards
• Manage team resourcing and ensure efficient use of talent across workstreams
• Support onboarding, training, and development of team members
• Establish and reinforce best practices, processes, and frameworks
• Foster a collaborative, accountable, and solutions-oriented team culture
• Own Investment performance and identify opportunities to drive incremental growth
• Develop strategies aligned to client business goals across awareness, consideration, and conversion, with a focus on bottom-funnel tactics
• Identify and test new partners, products, and approaches
• Contribute to broader practice development and innovation initiatives
• Own end-to-end execution of programmatic and direct publisher campaigns
• Translate client strategy into actionable activation plans, ensuring alignment with business goals across awareness, consideration, and conversion
• Drive in-platform optimization including bidding strategies, audience refinement, inventory selection, and creative testing
• Ensure effective and compliant use of data signals (1P, 3P, contextual), particularly within Financial Services guidelines
• Maintain rigorous pacing, delivery management, and troubleshooting across all campaigns
• Build and maintain strong relationships with programmatic platforms, SSPs, data providers, and premium publishers
• Manage large-scale partner relationships alongside the Senior Director to anticipate future needs and unlock value
• Identify and test new partners, products, and deal structures to drive incremental performance
• Stay ahead of industry trends and evolving programmatic capabilities, particularly as they relate to privacy and financial advertising
• This is a high-impact leadership role on one of the world’s most recognized financial brands; ownership and visibility in shaping strategy and execution

Skills

Programmatic performance marketing

Client leadership

Data analysis

Communication

Mentoring

Education

Bachelor's degree

Tools

Yahoo! DSP

The Trade Desk

DV360

Google Ads

Job description

Adelphi Group in New York is seeking an Associate Director of Digital Activation to own activation across programmatic and direct channels for a high-profile financial services account. You will lead a team, shape activation strategy, and drive performance with a focus on accountability, precision, and scale in a regulated industry.

The role requires hands-on expertise with DSPs, strong leadership, and the ability to translate data into business impact across awareness, consideration, and