Associate Director, Premium Sales

The Chronicle Of Higher Education, Inc.; Auburn (AL); On-site; USD 90,000 - 120,000; Full time

Job summary

Auburn Athletics is seeking an Associate Director of Premium Sales to drive revenue from premium seating and hospitality. You will build a high-value pipeline, lead outbound sales, and deliver a best-in-class client experience for premium partners.

This limited-term role reports to Athletics Development and collaborates across departments to shape pricing, inventory, and donor engagement, with a three-year assignment ending August 2029 while funding allows.

Qualifications

• Bachelor's degree is required.
• 3 years of experience in premium sales, ticket sales, and/or fundraising.
• Experience in collegiate athletics or sports is preferred.

Responsibilities

• Generate premium seating revenue through proactive prospecting and outbound sales.
• Oversee the full sales lifecycle from lead generation through contract execution.
• Develop and maintain a robust pipeline of qualified prospects while meeting revenue goals.
• Cultivate relationships with high-capacity donors, alumni, corporate partners, and community leaders.
• Partner with Athletics Development to identify opportunities for philanthropic engagement and long-term donor growth.
• Collaborate with internal stakeholders to inform pricing strategies, inventory utilization, and product positioning.
• Maintain detailed records of prospect activity and sales performance within the CRM.
• Provide high-touch service to premium clients to support onboarding, engagement, and retention.
• Assist with premium hospitality and game-day engagement efforts to strengthen client relationships.
• Represent Auburn Athletics at cultivation events, networking functions, and select athletics events.
• Stay informed on industry trends to enhance sales strategy and competitiveness.

Skills

Premium sales

Relationship building

Prospecting

Education

Bachelor's degree

Job description

Job Description

Overview

Fuel the growth of Auburn Athletics through strategic,high-value premium partnerships!

The Associate Director of Premium Sales is responsible for drivingsignificant revenue growth through the strategic sale of premiumseating and hospitality offerings for Auburn Athletics. Thisposition will proactively identify, cultivate, and solicithigh-value prospects while delivering a best-in-class experiencethroughout the sales process. This role will serve as a keycontributor to premium revenue strategy and collaborate acrossAthletics Development, Ticket Operations, and external partners tosupport the long-term financial success of Auburn Athletics.

This role is a limited‑term, three‑year assignment with ananticipated end date of August 2029. Continuation beyond that datewill depend on funding availability and projectneeds.

Responsibilities

• Generates premium seating revenue through proactiveprospecting, relationship building, and strategic outbound salesefforts.
• Oversees the full sales lifecycle from lead generation throughcontract execution, including presentations, venue tours, andpersonalized proposals.
• Develops and maintains a robust pipeline of qualified prospectswhile consistently meeting or exceeding established revenuegoals.
• Cultivates relationships with high-capacity donors, alumni,corporate partners, and community leaders.
• Partners with Athletics Development to identify opportunitiesfor philanthropic engagement and long-term donor growth.
• Collaborates with internal stakeholders to inform pricingstrategies, inventory utilization, and product positioning.
• Maintains detailed and accurate records of prospect activityand sales performance within the department’s CRM system.
• Provides a high-touch service model to premium clients tosupport onboarding, engagement, and retention.
• Assists with premium hospitality and game day engagementefforts to strengthen client relationships.
• Represents Tigers Unlimited and Auburn Athletics at cultivationevents, networking functions, and select athletics events.
• Stays informed on industry trends and marketplace dynamics toenhance sales strategy and competitiveness.

Qualifications

• Bachelor's degree
• 3 years of experience in experience in premium sales, ticketsales, and/or fundraising.

Desired Qualifications:

• Preferably in collegiate athletics, professional sports, or arelated revenue generating environment.

Contract Type

Limited Term

Why Work at Auburn?

• Life-Changing Impact: Our work changes lives throughresearch, instruction, and outreach, making a lasting impact on ourstudents, our communities, and the world.
• Culture of Excellence: We are committed to leveragingour strengths, resources, collaboration, and innovation as a topemployer in higher education.
• We’re Here for You: Auburn offers generous benefits,educational opportunities, and a culture of support and work/lifebalance.
• Sweet Home Alabama: The Auburn/Opelika area offerssouthern charm, vibrant downtown scenes, top-ranked schools, andeasy access to Atlanta, Birmingham, and the Gulf of Mexicobeaches.
• A Place for Everyone: Auburn is committed to fosteringan environment where all faculty, staff, and students are welcomed,valued, respected, and engaged.

Equal Opportunity Compliance Statement

It is our policy to provide equal employment and educationopportunities for all individuals without regard to race, color,national origin, religion, sex, sexual orientation, genderidentity, gender expression, pregnancy, age, disability, protectedveteran status, genetic information, or any other classificationprotected by applicable law. Please visit the Office of EqualOpportunity Compliance's website to learnmore.

Posted Date

7/29/2026