Audience Enablement Specialist – Data-Driven Ads

Publicis Media; New York (NY); On-site; USD 61,000 - 94,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

401K

Paid time off

Job summary

Publicis Media Exchange (PMX) is expanding its Audience Enablement team. This Specialist role focuses on building and executing PMX Lift campaigns across multiple categories, leveraging addressable media and deterministic data.

You will work independently and with cross-functional teams to drive education and implementation for audience strategies. Ideal candidates bring 3–5 years in an agency or media setting, strong data analysis skills, and experience with DSP/SSP platforms.

Qualifications

• Bachelor’s degree required.
• 3–5 years of agency/media experience.
• Experience with DSP/SSP and ad tech.
• Ability to analyze data for actionable insights.
• Excellent organizational skills with attention to detail.
• Strong problem-solving and critical-thinking abilities.
• Effective written and verbal communication for client engagement.
• Experience creating and presenting client reports.

Responsibilities

• Create audience segments using 1st, 2nd, and 3rd party data.
• Send audience segments to media inventory sources.
• Track and report audience creation and counts.
• Lead data QA within PMX Lift processes.
• Support Supervisor with strategic audience recommendations.
• Maintain relationships with internal partners and vendors.

Skills

Data analysis

Communication skills

Problem-solving

Organizational skills

Education

Bachelor’s degree

Tools

Jira

Asana

Microsoft Office

Job description

Publicis Media Exchange (PMX) is expanding its Audience Enablement team. This Specialist role focuses on building and executing PMX Lift campaigns across multiple categories, leveraging addressable media and deterministic data.

You will work independently and with cross-functional teams to drive education and implementation for audience strategies. Ideal candidates bring 3–5 years in an agency or media setting, strong data analysis skills, and experience with DSP/SSP platforms.