Associate Director, Experience Planning

Omnicom Media US H&S; Dallas (TX); Hybrid; USD 70,000 - 125,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401(k)

Health Spending Account

Dependent Care Flexible Spending账户

Vacation days

Sick days

Personal days

Parental leave

Medical leave

STD/LTD insurance

Job summary

Hearts & Science, part of Omnicom Media, seeks an Associate Director, Planning in a hybrid role in Dallas. You will oversee strategic, integrated media plans across multiple client accounts, guiding cross-functional teams and elevating client outcomes with data-driven recommendations.

You will lead planning excellence for clients and for your team, driving process improvements, mentorship, and the adoption of OMG planning tools while maintaining high quality and timely deliverables.

Qualifications

• Bachelor’s degree or equivalent in advertising, marketing, or related field.
• 7+ years of media planning experience with increasing leadership responsibilities.
• Proven ability to develop, present, and execute integrated media strategies for high-value client portfolios.
• Strong leadership, communication, and strategic thinking skills.
• Advanced analytical ability to translate data into actionable insights.
• Proficiency with Excel, PowerPoint, and core planning tools; solid PM skills.

Responsibilities

• Lead the development and implementation of sophisticated, multi-channel media plans that drive client outcomes.
• Deepen client relationships by acting as a trusted advisor and identifying opportunities to address business challenges.
• Guide and elevate client communication, presentations, and deliverables for clarity and impact.
• Oversee in-market performance evaluations and deliver data-driven optimizations.
• Stay ahead of industry trends to provide thought leadership and innovative solutions.
• Lead, mentor, and develop planning teams and foster collaboration with activation, analytics, creative, and strategy teams.
• Maintain high standards of quality, accuracy, and consistency across deliverables.
• Champion process improvements and adoption of OMG tools; nurture emerging talent.

Skills

Strategic leadership

Media planning

Client relationship management

Communication

Analytics

Microsoft Excel

PowerPoint

Project management

Team mentorship

Education

Bachelor’s degree in advertising, marketing, communications, business, or a related field

Tools

OMG planning tools

Job description

The Company:

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

Associate Director, Planning

As an Associate Director in Planning at Omnicom Media, you are a strategic leader who oversees the delivery of innovative, integrated media strategies across multiple client accounts. You will drive planning excellence by providing high-level strategic guidance, nurturing client relationships, and ensuring the highest quality output from your team. Your role is key in shaping media vision, managing cross-functional collaboration, and elevating the performance of both clients and your planning team.

Within this role you have two core areas of responsibility:

Planning Excellence for the Client

• Serve as the strategic lead, overseeing the development and implementation of sophisticated, multi-channel media plans that drive client business outcomes.
• Deepen client relationships by acting as a trusted advisor and proactively identifying new opportunities and solutions to address their business challenges.
• Guide and elevate all aspects of client communication, presentations, and deliverables, ensuring clarity, insight, and alignment with client objectives.
• Oversee the evaluation of in-market performance, ensuring data-driven optimizations and actionable insights are delivered consistently.
• Stay ahead of industry trends and best practices to provide thought leadership and innovative solutions for clients.

Planning Excellence for the Team

• Lead, mentor, and develop planning teams by fostering a culture of growth, collaboration, and accountability.
• Drive cross-functional alignment with activation, analytics, creative, and strategy teams to ensure seamless, best-in-class plan execution.
• Maintain rigorous standards of quality, accuracy, and consistency across all internal and external deliverables.
• Champion process improvements, adoption of OMG tools, and continuous learning across the planning function.
• Identify and nurture emerging talent by providing direct coaching, feedback, and leadership development opportunities.

Qualifications

• Bachelor’s degree in advertising, marketing, communications, business, or a related field.
• 7+ years of media planning experience with increasing leadership responsibilities, preferably within an agency environment.
• Demonstrated expertise in developing, presenting, and executing integrated media strategies for complex, high-value client portfolios.
• Exceptional leadership, communication, and strategic thinking skills.
• Advanced analytical ability and experience translating data into actionable business insights.
• Proficient in Microsoft Excel, PowerPoint, and core industry planning tools; strong project management skills are essential.
• Ability to balance multiple priorities, lead in a fast-paced environment, and inspire team performance.
• Passion for innovation, continuous improvement, and team development.

How We Will Measure Success

• Deliver innovative, high-impact media plans that achieve and exceed client objectives.
• Demonstrate strong leadership by developing team capabilities and driving a culture of excellence and collaboration.
• Foster enduring, consultative client partnerships with positive feedback on strategic counsel and service.
• Ensure high quality and timely delivery of all project deliverables, supporting increased team efficiency and effectiveness.
• Lead adoption of new OMG technologies, processes, and best practices within your team.

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$70,000—$125,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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