Associate Director, Integrated Media Planning

Adelphi Group; Chicago (IL); On-site; USD 100,000 - 125,000; Full time

Job summary

Omnicom seeks an Associate Director of Integrated Media Planning to lead strategic direction for client brands. You will act as a bridge between senior management and junior staff, driving audience-first planning and activation across Integrated Investment, Communications Planning, and Marketing Science teams.

You will guide a data-driven, analytical approach to identify effective strategies and set working style for the team, fostering an entrepreneurial culture while maintaining strong client

Qualifications

• 6+ years of agency experience demonstrated across multiple lines of business.
• Ability to develop insights and use data to support strategic thinking.
• Capable of blending planning with digital investment for cohesive strategy and execution.
• Experience challenging a team to solve client challenges with new approaches.
• Proficiency in leveraging data for reporting, defining and defending strategies, and uncovering opportunities.
• Ability to lead client-facing presentations.

Responsibilities

• Act as a marketing partner and strategic leader in brands.
• Serve as the expert on the client’s business, liaising between management and junior staff.
• Drive audience-first planning and activation with cross-functional teams to craft holistic strategies across media channels.

Skills

Agency experience 6+ years

Data-driven

Strategic planning

Team leadership

Client-facing

Job description

Agency:

Omd

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Overview

The Associate Director, Integrated Media Planning acts as a marketing partner with our client and a key leader to the strategic direction of their brands. In succession to the Director, they strive to be the ‘expert’ on their clients’ business, a leader within the planning community and liaison between senior management and junior team members.

The Associate Director contributes to driving an audience first, planning and activation agenda for communicating with the Integrated Investment, Communications Planning and Marketing Science disciplines to develop a holistic campaign strategy across all media channels.

The Associate Director is a leader and a manager, setting the working style for the group and fostering a positive, productive, entrepreneurial team culture. They will have direct dialogue with the client and must be able to demonstrate a strong working knowledge of media across all channels and are data driven in their approach.

The Associate Director should use strong analytic and technical knowledge as a sharp edge and can easily identify the most effective strategies to address client needs.

Qualifications

• 6+ years of agency experience, including managing multiple lines of business.

• Ability to develop insights and use data to support strategic thinking.

• Capability to blur the line between planning and digital investment to ensure cohesive strategy and execution.

• Experience in challenging a team to solveclient’schallenges uniquely, inspiringnew approaches, and serving as a role model to the team.

• Proficiencyinleveragingdata for reporting, defining strategies, defending strategies, and uncovering new opportunities.

• Ability to lead a presentation, experience client-facing

Responsibilities

Strategic Leadership

• Act as a marketing partner with the client and a key leader in the strategic direction of their brands.

• Serve as the ‘expert’ on the clients’ business, liaising between senior management and junior team members.

• Drive an audience-first planning and activation agenda, collaborating with Integrated Investment, Communications Planning, and Marketing Science disciplines to develop holistic campaign strategies across all media channels.

Team Leadership

• Set the working style for the group and foster a positive, productive, and entrepreneurial team culture.

• Demonstrate a strong working knowledge of media across all channels and apply a data-driven approach.

• Utilize strong analytic and technical knowledge toidentifythe most effective strategies to address client needs.

#LI-LW3

$100,000 - $125,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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