Associate Director, Patient Marketing & Launch

Bristol Myers Squibb; Princeton (NJ); On-site; USD 165,000 - 200,000; Full time

Benefits offered by this job

Health Coverage

Wellbeing Programs

401(k) Plan

Paid Time Off

Job summary

Bristol Myers Squibb in Princeton, NJ seeks an Associate Director, Patient Marketing to shape the brand’s patient strategy for IPF programs and drive launch readiness. You will lead cross-functional teams, develop plans, and create impactful tools for patient media and launch initiatives.

The role reports to the Senior Director, US Patient Activation and Experience, requires a clinical marketing background, strong collaboration, and proven US product launch experience.

Qualifications

• Bachelor's degree required; MBA or advanced degree a plus.
• Minimum 5 years of industry experience (pharmaceutical/biotech or related agency).
• Patient marketing experience preferred with US product launch experience.
• Omnichannel, Strategy & Operations experience, Corporate Communications, or Advocacy will be considered.
• Pulmonology (ILD) or related disease experience is a plus.
• Strong collaboration, communication, and project management skills.

Responsibilities

• Drive strategic planning and execution of IPF patient marketing initiatives.
• Be a product champion and cultivate PF expertise.
• Ensure tactical execution aligns with brand strategy and insights.
• Manage budgets and agency relationships.
• Collaborate with market research and analytics to align with customer insights.
• Coordinate with cross-functional teams to ensure alignment with patient experience blueprint.

Skills

Patient marketing

US product launches

Omnichannel

Strategy & Operations

Collaboration

Education

Bachelor's degree

MBA or advanced degree

Job description

Bristol Myers Squibb in Princeton, NJ seeks an Associate Director, Patient Marketing to shape the brand’s patient strategy for IPF programs and drive launch readiness. You will lead cross-functional teams, develop plans, and create impactful tools for patient media and launch initiatives.

The role reports to the Senior Director, US Patient Activation and Experience, requires a clinical marketing background, strong collaboration, and proven US product launch experience.