Director, Patient Marketing & Launch Strategy

Tris Pharma, Inc; South Brunswick (NJ); Hybrid; USD 175,000 - 230,000; Full time

Benefits offered by this job

Bonus eligible

Medical, dental, vision insurance

401K with match

Paid company holidays

Paid PTO

Volunteer time off

Employee resource groups

Job summary

Tris Pharma, Inc. is seeking an Associate Director/Director, Patient Marketing at our Monmouth Junction, NJ facility in a HYBRID work environment.

You will lead the US patient marketing strategy, launch plans, and omnichannel campaigns to engage patients and caregivers, while coordinating with Regulatory, Medical, Access, Analytics and other commercial teams. The role requires 8+ years in pharma/biotech marketing, with DTC/patient marketing experience in the US.

Qualifications

• Bachelors degree REQUIRED; MBA/MS preferred and 8+ years pharma/biotech marketing experience in US market.
• Experience leading patient marketing strategy, commercialization and launch planning.
• Proven track record in matrixed commercial organizations.
• Strong experience across patient journey: disease awareness, engagement, initiation, adherence.
• Proven success leading omnichannel campaigns across digital and traditional channels.
• Experience using primary/secondary market research, segmentation, and analytics.
• Launch experience for novel therapies in the US market.
• Strong understanding of US pharma marketing, FDA regulations, and promotional compliance.
• Knowledge of Legal, Medical, and Regulatory (MLR) review processes.
• Experience with agencies, vendors, advocacy groups and external partners.
• Experience with digital marketing platforms, CRM, and marketing analytics tools.
• Pain Management or Neuroscience/CNS background preferred.

Responsibilities

• Leads patient marketing launch readiness and commercialization planning.
• Leads development of patient insights through market research and patient journey mapping.
• Develops and executes patient-focused marketing strategies and omnichannel campaigns.
• Leads compliant patient/consumer promotional materials across channels.
• Collaborates with Market Access and cross-functional teams to optimize patient programs.
• Manages relationships with advocacy organizations, patient communities and influencers.
• Partners with HCP Marketing and other teams to ensure aligned brand strategy.
• Monitors market dynamics and campaign performance to optimize effectiveness.

Skills

Patient marketing strategy

Omnichannel campaigns

Launch planning

FDA regulatory understanding

Marketing analytics

Education

Bachelor's degree

MBA/MS preferred

Tools

CRM systems

Marketing analytics tools

Job description

Tris Pharma, Inc. is seeking an Associate Director/Director, Patient Marketing at our Monmouth Junction, NJ facility in a HYBRID work environment.

You will lead the US patient marketing strategy, launch plans, and omnichannel campaigns to engage patients and caregivers, while coordinating with Regulatory, Medical, Access, Analytics and other commercial teams. The role requires 8+ years in pharma/biotech marketing, with DTC/patient marketing experience in the US.