Director, Patient Marketing & Launch Strategy

BioSpace; South Brunswick (NJ); Hybrid; USD 175,000 - 230,000; Full time

Benefits offered by this job

Bonus eligible

Medical, dental, vision insurance

401K with match

Paid Holidays

PTO

Job summary

Adneuris Therapeutics, a subsidiary of Tris Pharma, is seeking an Associate Director/Director, Patient Marketing for our Monmouth Junction, NJ facility. You will lead the US patient marketing strategy, launch planning, and omnichannel campaigns to drive disease and brand awareness and patient engagement.

This role requires strong cross-functional collaboration with Regulatory, Medical, Access, Analytics, and Legal teams, and a track record in DTC/patient marketing within the US market.

Qualifications

• Bachelor's degree required; MBA/MS preferred for seniority & leadership.
• Minimum 8 years of progressive pharmaceutical/biotech marketing experience in US.
• Proven track record leading patient marketing strategy and launches in US.
• Experience with omnichannel campaigns and FDA/compliance knowledge.
• Ability to collaborate with Regulatory, Medical, Access, Analytics and Legal teams.

Responsibilities

• Lead patient marketing launch readiness and commercialization planning.
• Lead development of patient insights and journey mapping to inform strategy.
• Develop and execute integrated omnichannel campaigns for disease awareness and patient engagement.
• Oversee compliant patient/consumer materials across digital and traditional channels.
• Collaborate with cross-functional teams to support patient access initiatives.

Skills

Patient marketing strategy

Omnichannel campaigns

FDA regulations

Cross-functional collaboration

Agency/vendor management

Market research & analytics

Launch planning

US market experience

Digital marketing platforms

Education

Bachelor's degree

MBA/MS preferred

Tools

CRM systems

Marketing analytics tools

Digital marketing platforms

Job description

Adneuris Therapeutics, a subsidiary of Tris Pharma, is seeking an Associate Director/Director, Patient Marketing for our Monmouth Junction, NJ facility. You will lead the US patient marketing strategy, launch planning, and omnichannel campaigns to drive disease and brand awareness and patient engagement.

This role requires strong cross-functional collaboration with Regulatory, Medical, Access, Analytics, and Legal teams, and a track record in DTC/patient marketing within the US market.