Associate Director, Paid Social

The Shelf Influencer Marketing Agency; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

The Shelf Influencer Marketing Agency is seeking a seasoned Paid Social lead in the United States to drive strategy and full-funnel campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms. You will own architecture, audience planning, and budget allocation, build testing roadmaps, and serve as the primary client contact.

You’ll translate performance data into compelling stories for recaps, QBRs, and executive-level narratives while collaborating with cross-functional

Qualifications

• 4–6+ years in paid social with at least 1–2 years at or near AD level.
• Expert-level fluency in Meta and TikTok; YouTube and Pinterest a strong plus.
• Strategic thinker who can also execute across Ads Manager.

Responsibilities

• Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms.
• Own campaign architecture, full-funnel structure, audience strategy, and budget allocation — not just optimization.
• Build and drive testing roadmaps: creative, audience, bidding, and landing page hypotheses.
• Serve as a primary client contact — run performance calls, deliver clear recaps, and communicate wins, risks, and recommendations.
• Translate campaign data into strategic storytelling — monthly recaps, QBRs, and executive-level narratives.
• Collaborate cross-functionally with creative, analytics, and internal leads to deliver growth programs.
• Identify growth opportunities and flag risks before they surface in the data.
• Contribute to pitches and new business for performance media influencer campaigns.

Skills

Paid social

Meta Ads

TikTok Ads

YouTube Ads

Audience strategy

Budgeting

Client comms

Storytelling

Ads Manager

Tools

Ads Manager

Job description

About the role

• Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms.


• Own campaign architecture, full-funnel structure, audience strategy, and budget allocation — not just optimization


• Build and drive testing roadmaps: creative, audience, bidding, and landing page hypotheses


• Serve as a primary client contact — run performance calls, deliver clear recaps, and proactively communicate wins, risks, and recommendations


• Translate campaign data into strategic storytelling — monthly recaps, QBRs, and executive-level performance narratives


• Collaborate cross-functionally with creative, analytics, and internal leads to deliver integrated growth programs


• Identify growth opportunities and flag risks before they surface in the data


• Contribute to pitches and new business for performance media Influencer campaigns

What we’re looking for

• 4–6+ years of paid social experience with at least 1–2 years at or approaching the AD level


• Expert-level fluency in Meta and TikTok; YouTube and Pinterest a strong plus


• A strategic thinker who can also execute — you’re not above pulling levers in Ads Manager


• Exceptional client communication skills — you can distill complexity, tell a story with data, and keep clients confident in the partnership


• Strong written storytelling: performance recaps, strategy memos, and QBR decks should feel like your native language


• Proactive and autonomous — you surface issues before being asked and bring solutions alongside problems


• Experience with measurement & attribution frameworks across the funnel (brand lift, sales lift, search lift, e-commerce) a plus.

What success looks like at 90 days

• You own your accounts — clients trust you and the team trusts your judgment


• Campaigns are structured for performance and optimized with clear, documented rationale


• You’ve introduced at least one strategic initiative (testing roadmap, creative framework, audience expansion) that didn’t exist before


• You’re delivering performance recaps that clients reference and share internally


• You’re contributing ideas to how we build and grow our performance media client base