Associate Director, Paid Search

Zeta Global; New York (NY); Hybrid; USD 75,000 - 110,000; Full time

Job summary

An innovative company is seeking an Associate Director for Paid Search to drive sustainable growth through expert SEM strategies. In this pivotal role, you'll manage campaigns, optimize performance, and communicate effectively with clients to align search strategies with their business objectives. With a focus on data-driven decisions and a growth mindset, you will leverage tools like SA360 to enhance campaign performance. This role offers flexibility with hybrid or remote options, making it ideal for a dynamic professional eager to make a significant impact in the marketing landscape.

Benefits

Unlimited PTO

Excellent medical coverage

Dental coverage

Vision coverage

Employee Equity

Stock Purchase Plan

Employee Discounts

Virtual Wellness Classes

Pet Insurance

Qualifications

• 3+ years of relevant paid search experience required.
• Hands-on experience managing large campaign budgets.

Responsibilities

• Own all facets of SEM management for campaigns.
• Present campaign updates to clients and optimize strategies.

Skills

Paid Search Management

Client Communication

Analytical Skills

Growth Mindset

Education

Bachelor's Degree

Tools

SA360

Google Ads

Job description

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Who We Are

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

THE ROLE

We are looking for an experienced, intellectually curious Associate Director, Paid Search to join our in-house paid media team. As an associate director, you will help our clients achieve long-term sustainable growth by combining your search expertise with excellent client communication skills. As a subject matter expert, you should be able to confidently demonstrate to clients how your SEM strategy aligns with client business objectives. Strong candidates will have knowledge of SA360 and experience. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote.

Responsibilities

• Own all facets of SEM management for campaigns under your purview: Build, Optimize, Scale.
• Optimize to down-funnel KPIs while bidding to allowable front-end CPLs based on matured data.
• Present campaign updates to clients during weekly status calls and implement new tactics based on business needs.
• Effectively write ad copy and optimize at every level (ad copy, keywords, search terms, structure)
• Strategize with account management to plan budgets, track KPIs, and set achievable growth targets.
• Identify and recommend new areas of growth to capitalize on market demand.
• Use SA360 to implement and troubleshoot lead tracking solutions in coordination with client teams.
  
  

Core Competencies

• Growth Mindset: You have a proven track record of growing SEM budgets and exceeding goals.
• Presentation Skills: You should be comfortable briefly presenting client-friendly takeaways from your campaign portfolio on a regular basis.
• Analytical Ability: You thrive in a data-rich environment and are accustomed to making SEM decisions based on a disciplined analytical process.
  
  

Requirements

• 3+ years of relevant paid search experience.
• Hands-on experience in managing monthly campaign budgets of $500k+.
• SA360 Experience
• Google Ads certification a plus.
  
  

Benefits & Perks

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity and Stock Purchase Plan
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
  
  

SALARY RANGE

The salary range for this role is $75,000 - $110,000 depending on location and experience.

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases