Associate Director, Paid Social

Zenith; New York (NY); On-site; USD 73,000 - 117,000; Full time

Job summary

Join Zenith as a Supervisor, Paid Social, where you will lead client digital accounts, drive marketing decisions, and manage a dynamic team. This role requires a strong background in digital advertising, account management, and effective team leadership. You will work with premier clients to optimize media spend and ensure satisfaction across the board. If you have a passion for digital marketing and a proven track record in an agency environment, we encourage you to apply.

Benefits

Medical coverage

Dental and vision insurance

401K plan

Flexible time off

Tuition reimbursement

Qualifications

• 6+ years of experience in online advertising across various platforms.
• Agency experience highly preferred.
• Deep knowledge of media planning and account management.

Responsibilities

• Manage client digital accounts and drive marketing decisions across channels.
• Lead a team of Paid Search & Social Media Planners.
• Develop and monitor client P&L's for assigned accounts.

Skills

Account Management

Digital Marketing

Media Planning

Education

Bachelor’s degree in business, marketing, or advertising

Tools

Ad Serving Platforms

Online Analytical Solutions

Job description

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Company Description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Company Description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Overview

The Associate Director, Paid Social is responsible for leading a portfolio of client digital accounts towards stated client and company objectives and is responsible for the growth, management, retention and satisfaction of these accounts. The Supervisor will be accountable to collaborate with clients to address measured Media landscape and work with client partners across multiple digital fields to propose and defend media spend across all performance based marketing channels.

Responsibilities

The Associate Director, Paid Social will also manage and direct a team of Paid Search & Social Media Planners in this task and be accountable for maintaining accurate program forecasts and hitting stated revenue and sales goals. Proven account management and team leadership experience is essential, along with deep experience in online marketing and digital media. Responsibilities include but not limited to:

• Develops, manages, and monitors client P&L’s for assigned accounts
• Implement comprehensive media planning
• Introduces Process Development Input, Quality Assurance and Best Practices Input
• Collaborate with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
• Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
• Prepares and presents annual financial plans and human resources plans
• Develops and cultivate account relationships. Working towards 100% account retention within a defined portfolio of accounts
• Develops a complete understanding of each client’s goals, markets, needs and expectations
• Works within client relationships to champion initiatives that drive marketing decisions across digital channels
• Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
• Advocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutions
• Communicates and implements a Participation Planning Process or all accounts
• Independently leads performance and strategy presentations
• Solves client problems and uses conflict management skills within a professional environment
• Manages strategy development and execution for complex marketing analysis fields, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement
• Leverages syndicated digital research (e.g. ComScore, Nielsen, Hitwise) to benchmark trends and/or manage expectations of forecasted trends
• Adopts and encourages a culture based on partnership, collaboration, and intellectual curiosity
• Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ business objectives
• Drives adoption of stated account management standard processes through example setting, positive reinforcement and behavioral correction
• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
• Conducts performance reviews and career path plans for direct reports
• Establishes expectations and goals for team on performance marketing thought leadership
• Provide cross media planning training for their direct reports
  
  

Qualifications

• Bachelor’s degree or equivalent experience, concentration in business, marketing, or advertising preferred
• Agency experience highly preferred
• 6+ years of experience in online advertising including paid search, display, social, programmatic, mobile, video or affiliate, direct marketing, or e-commerce
• 3+ years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations
• Deep knowledge of ad serving platforms and online analytic solutions
• 2-4 years of demonstrated success in managing and leading people
• 2-4 years of digital marketing, search engine, display, programmatic, and / or social marketing preferred
  
  

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $73,910 - $116,380 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 07/14/2025.

Veterans Encouraged to Apply.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Other

• Industries

  Advertising Services

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