Associate Director, Search & Social

Mile Marker; New York (NY); Remote; USD 95,000 - 125,000; Full time

Job summary

Mile Marker seeks an Associate Director, Search & Social to lead paid advertising campaigns across platforms like Google and Facebook. This role demands strategic campaign management and optimization efforts while encouraging team mentorship. Ideal candidates will have extensive experience in digital marketing and be adept at interpreting complex data for actionable insights.

Qualifications

• 6-9 years overall experience in marketing.
• 2+ years hands-on agency experience.
• 3+ years managing Search & Social teams.

Responsibilities

• Develop and optimize paid advertising campaigns across digital platforms.
• Collaborate with clients to understand marketing objectives.
• Monitor campaign performance and analyze data for improvements.

Skills

Data analysis

Campaign strategy

Keyword research

Ad creative optimization

Budget allocation

Education

Bachelor's degree

Tools

Google Ads

Facebook Ads Manager

LinkedIn Ads

Microsoft Ads

Job description

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About Mile Marker

Mile Marker is the preeminent, end to end media agency deliberately built for the ambitions of growth marketers. We provide an unmatched range of capabilities, simplified access to data profiles and a carefully layered technology stack that holds accountable our media plans, and the humans that develop them, to deliver measurable, impactful business outcomes with true integrity. For more information go to www.milemarkeragency.com.

About Mile Marker

Mile Marker is the preeminent, end to end media agency deliberately built for the ambitions of growth marketers. We provide an unmatched range of capabilities, simplified access to data profiles and a carefully layered technology stack that holds accountable our media plans, and the humans that develop them, to deliver measurable, impactful business outcomes with true integrity. For more information go to www.milemarkeragency.com.

About The Role

The Associate Director, Search & Social is responsible for developing, executing, and optimizing paid advertising campaigns across various digital platforms like Google Ads, Facebook Ads, and other bidding-based networks (retail media networks such as Walmart Connect and Instacart), focusing on strategic planning, budget allocation, keyword research, ad creative optimization, and performance analysis to achieve client marketing goals, essentially managing all aspects of biddable media through Self-Serve platforms. This is a remote/hybrid role with Mile Marker headquartered in New York City.

What You'll Do

Campaign Strategy Development:

• Collaborating with clients to understand their target audience, marketing objectives, and budget constraints to create tailored biddable media strategies.
• Identifying relevant keywords, audience segments, and ad placements across platforms.
• Setting campaign goals, KPIs, and performance benchmarks.
  
  

Campaign Implementation

• Building and managing paid search campaigns on platforms like Google Ads and Microsoft Ads.
• Creating and optimizing paid social campaigns on platforms like Facebook, Instagram, LinkedIn, TikTok, and similar platforms.
• Developing and optimizing product centric campaigns on retail media networks such as Walmart Connect and Instacart.
• Setting bids, budgets, and campaign structures based on data analysis and performance insights.
• Developing compelling ad copy and creative assets.
  
  

Performance Optimization

• Monitoring campaign performance metrics like impressions, clicks, conversions, cost-per-acquisition (CPA), and return on ad spend (ROAS).
• Analyzing data to identify areas for improvement and make necessary adjustments to bids, targeting, and ad creatives.
• Implementing A/B testing to test different ad variations and optimize performance.
• Implementing conversion Incrementality tests within platforms to demonstrate platform value and help determine the right channel mix
  
  

Reporting And Analysis

• Generating comprehensive performance reports for clients, highlighting key insights and actionable recommendations.
• Staying updated on industry trends, platform updates, and new bidding strategies to maintain campaign effectiveness.
  
  

Qualifications

• 6-9 years overall experience
• 2+ years experience at a hands-on agency
• 3+ years managing & mentoring Search & Social (Biddable) teams
• Deep understanding of Google Ads, Facebook Ads Manager, LinkedIn Ads, and other major biddable platforms. Experience in managing conversion-based campaigns across platforms is highly preferred.
• Ability to interpret complex data sets, identify trends, and make data-driven decisions.
• Capability to develop and implement effective campaign strategies aligned with client goals.
• Ability to manage and effectively communicate with a team of biddable media managers and associate while providing guidance on campaign execution and optimizations.
• Effectively communicating campaign performance and insights to clients and stakeholders.
  
  

The Pay Range For This Role Is

95,000 - 125,000 USD per year(New York Office )

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management and Manufacturing

• Industries

  Marketing Services

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