Associate Director, Organic Content & Growth (SEO)

Cresset Capital; Chicago, Northern (IL, KY); Hybrid; USD 115,000 - 130,000; Full time

Job summary

Cresset Capital is seeking an Associate Director of Organic Content & Growth (SEO & GEO/AEO) in Chicago. You will lead SEO-driven content programs, collaborate with external partners, and scale organic growth to generate qualified leads while expanding brand authority.

You will manage content production cycles, write and edit thought leadership, and optimize digital assets across search ecosystems and AI-powered discovery channels.

Qualifications

• 5–10+ years in SEO, organic growth, content marketing, or related marketing roles.
• Proven track record of creating and optimizing content programs that drive measurable business impact.
• Strong SEO expertise and working knowledge of GEO/AEO and AI-powered search ecosystems.
• Strong content marketing experience, including editorial planning, content strategy, writing, and editing.
• Demonstrated ability to balance strategic planning with hands-on execution.
• Experience managing content production workflows and collaborating with agencies, consultants, or external partners.
• Strong analytical skills and experience with SEO and performance tools such as GA4, Search Console, Ahrefs, SEMrush, or similar platforms.
• Excellent communication, project management, and stakeholder management skills.

Responsibilities

• Develop and manage SEO-driven content plans, editorial calendars, and content workflows that support organic growth and lead generation objectives.
• Write, edit, and optimize thought leadership, website content, and other digital assets.
• Partner with external SEO consultants and internal subject matter experts to develop content briefs, identify opportunities, and execute content initiatives.
• Identify and execute opportunities to increase off-site visibility and authority through third-party profile optimization, industry rankings, listicles, guest articles, interviews, publisher placements, citations, and brand mention opportunities.
• Collaborate with the Head of Growth Marketing and external partners on SEO and GEO/AEO strategy and execution.
• Execute initiatives that improve discoverability across search engines, AI assistants, LLMs, and answer engines.
• Identify opportunities to increase qualified organic traffic and leads
• Monitor and optimize content performance to improve rankings, AI discoverability, engagement, and business outcomes.
• Stay informed on emerging AI search trends and recommend practical opportunities to improve organic visibility and authority.

Skills

SEO expertise

Content marketing

GEO/AEO

AI search

Editorial planning

Writing

Editing

Analytics

GA4

Stakeholder mgmt

Project management

SEO tools

Tools

GA4

Search Console

Ahrefs

SEMrush

Job description

Cresset Capital is seeking an Associate Director of Organic Content & Growth (SEO & GEO/AEO) in Chicago. You will lead SEO-driven content programs, collaborate with external partners, and scale organic growth to generate qualified leads while expanding brand authority.

You will manage content production cycles, write and edit thought leadership, and optimize digital assets across search ecosystems and AI-powered discovery channels.